Cinnamoroll is the star of Sanrio’s refreshing new lemon themed prize lottery
Sanrio is set to launch a new prize lottery this summer, offering fans a chance to win exclusive merchandise featuring Cinnamoroll paired with a refreshing lemon motif.
The “Cinnamoroll Atari Kuji” is designed to bring a touch of summer cheer and refreshing cool to everyday items.
Cinnamoroll, first introduced in 2002, has become one of Sanrio’s most popular characters, known for his fluffy ears, charming personality, and often appearing in dreamy, sweet-themed merchandise.
Atari Kuji, also known as “Lucky Draw,” is a popular lottery system operated by Sanrio and is similar to BANDAI’s Ichiban Kuji.
Customers purchase tickets at a fixed price and each ticket guarantees a prize from a predetermined line-up, ranging from plush toys to practical everyday items.
Sanrio regularly release new Atari Kuji designed around different characters and themes.
Another recent prize lottery was a summer-themed Hello Kitty lottery, with a variety of prizes perfect for the warmer weather.
This time, Cinnamoroll takes center stage for his own adorable lemon-themed prize lottery.
Let’s take a closer look at the rundown of all of the prizes that can be won this summer!
- 1st prize: Nap Mat (2 winners per lottery): Ideal for a quick rest.
- 2nd prize: Plushie (2 winners per lottery): A soft, collectible Cinnamoroll plush.
- 3rd prize:
- Glass (4 winners per lottery)
- 4th prize:
- Acrylic Charm Blue (5 winners per lottery)
- 5th prize:
- Acrylic Charm Clear (5 winners per lotterys)
- 6th prize:
- Pouch Blue (5 winners per lottery)
- 7th prize:
- Pouch Yellow (5 winners per lottery)
- 8th prize:
- Mini Bag Blue (5 winners per lottery)
- 9th prize:
- Mini Bag Yellow (5 winners per lottery)
- 10th prize:
- Tray Blue (5 winners per lottery)
- 11th prize:
- Tray Clear (5 winners per lottery)
- 12th prize:
- Plastic Bowl Blue (5 winners per lottery)
- 13th prize:
- Plastic Bowl Yellow (5 winners per lottery)
- 14th prize:
- Face Towel Blue (6 winners per lottery)
- 15th prize:
- Face Towel Yellow (6 winners per lottery)
- Last One Prize (Awarded to the person who draws the very last ticket in the lottery)
- Cinnamoroll face cushion with lemon print reverse.
This prize lottery is one that fans will not want to miss out on – with its adorable lemon design and useful items, its the perfect way to add some summer sweetness to your life.
The “Cinnamoroll Atari Kuji” is scheduled to begin on Saturday, July 5th, 2025, with each draw priced at 800 yen.
Fans can try their luck at Sanrio Shops across Japan, as well as various convenience stores and other participating retailers.
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