BAPE Unveils Exclusive Collab with Sanrio’s Hello Kitty and Kuromi
An upcoming collaboration has been announced bringing together the streetwear brand A BATHING APE and the iconic Sanrio characters Kuromi and Hello Kitty.
Sanrio is a globally recognized Japanese entertainment company known for creating beloved mascots that resonate with fans of all ages.
Hello Kitty is a bright and kind-hearted character who has remained a symbol of pop culture for decades.
Kuromi is a mischievous rival to My Melody who charms fans with her black hood and pink skull motif.
A BATHING APE, often referred to as BAPE, is a pioneer in the Japanese streetwear scene, famous for its signature camouflage patterns and the Ape Head logo.
This new partnership merges the unique personalities of these characters with the signature aesthetic of the fashion brand under the theme of fearless expression.
The apparel features an original camouflage pattern designed around the concept of the mascots playing hide-and-seek.
Let’s take a look at the featured apparel and accessories!
- BAPE x KUROMI TEE
This shirt features a graphic showing Kuromi encountering the Ape Head logo with a playful Mad Face expression.
Available in white and black.
Ladies: 14,300 yen (approx. $95 USD / £75 GBP), Kids: 8,800 yen (approx. $58 USD / £46 GBP).
- BAPE x KUROMI COLLEGE MINI TEE
This trendy mini silhouette shirt features a classic college graphic and a “GO APE!” text bubble on the back.
Available in white and black. Ladies: 14,300 yen (approx. $95 USD / £75 GBP), Kids: 8,800 yen (approx. $58 USD / £46 GBP).
- KUROMI CAMO FULL ZIP HOODIE
This black zip-up hoodie features hood ears and a felt patch skull icon.
Ladies: 46,200 yen (approx. $308 USD / £243 GBP), Kids: 30,800 yen (approx. $205 USD / £162 GBP).
- KUROMI ABC CAMO MESH CAP
This black mesh cap incorporates Kuromi’s color palette into the camouflage and features her peeking out from the brand logo.
Priced at 17,600 yen (approx. $117 USD / £92 GBP).
- KUROMI PLUSH DOLL AND KEYCHAIN
The plush features a removable hood, and the keychain is perfect for attaching to bags.
Full-size: 17,600 yen (approx. $117 USD / £92 GBP), Keychain: 7,700 yen (approx. $51 USD / £40 GBP).
- BAPE x HELLO KITTY TEE AND COLLEGE MINI TEE
Mirroring the Kuromi designs, these feature classic branding and playful character placements.
Ladies: 14,300 yen (approx. $95 USD / £75 GBP), Kids: 8,800 yen (approx. $58 USD / £46 GBP).
- HELLO KITTY CAMO FULL ZIP HOODIE
This pink zip-up hoodie features cat ears and a removable signature bow with an attachable clip.
Ladies: 46,200 yen (approx. $308 USD / £243 GBP), Kids: 30,800 yen (approx. $205 USD / £162 GBP).
- HELLO KITTY ABC CAMO MESH CAP
A pink mesh cap featuring the cheerful mascot peeking out from the BAPE logo.
Priced at 17,600 yen (approx. $117 USD / £92 GBP).
- HELLO KITTY PLUSH DOLL KEYCHAIN
This white keychain features a humorous design blending the mascot’s tail with the Baby Milo character.
Priced at 7,700 yen (approx. $51 USD / £40 GBP).
Sizes for the apparel range from XS to XL for ladies and 100 to 140 for kids.
To celebrate the launch, a special meet and greet event will be held at the Shibuya store location in Tokyo.
Fans will have the chance to meet Baby Milo alongside the two featured Sanrio mascots.
Participation is limited to the first 15 customers per time slot who spend over 30,000 yen (approx. $200 USD / £157 GBP) including tax on the collaboration goods.
The event will take place in three sessions scheduled at 1:00 PM, 3:00 PM, and 5:00 PM.
Store staff will determine entry order using a lottery system starting at 10:00 AM on the day of release.
The collection will officially launch on Saturday, February 28, 2026.
Fans can purchase the apparel at authorized A BATHING APE stores in Japan and through the official online web store.
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