Wendy’s Japan’s new burgers are topped with their famous Chili
Wendy’s Japan have announced the launch of a new line of four new burgers inspired by Wendy’s signature chili.
Wendy’s Chili is a long-standing and well loved menu item, known for its unique recipe featuring a hearty blend of ground beef, chili beans, and a proprietary mix of spices.
The rich and savory flavor profile of Wendy’s Chili has cultivated a loyal following over the years.
Now, Wendy’s First Kitchen aims to translate this iconic taste into a burger experience, offering a novel twist on their classic offerings.
The new burger series reimagines Wendy’s Chili as a flavorful burger sauce. While retaining the original taste of the in-store prepared chili, the sauce has been specially adapted with the addition of cheese powder to ensure it complements the other burger ingredients.
This adaptation seeks to create a complementary blend of Wendy’s signature chili flavor with the traditional burger components.
The four new “Wendy’s Chili” inspired burgers are:
Wendy’s Chili Bacon Burger
This premium offering combines the chili-inspired burger sauce with crispy bacon smoked with applewood, adding a layer of smoky flavor to the Wendy’s signature taste.
Wendy’s Chili Burger
This burger features the chili-inspired sauce paired with fresh slices of tomato, providing a refreshing counterpoint to the rich and savory chili flavor.
Wendy’s Chili Chicken Fillet Burger
This option features Wendy’s original “Homestyle Chicken”, known for its tender fillet meat and crispy batter, topped with the chili-inspired burger sauce and fresh tomato slices, offering a non-beef alternative.
Jr. Wendy’s Chili Burger
This smaller-sized burger provides a convenient and affordable way to experience the new chili-inspired flavor, featuring the in-store prepared Wendy’s chili in a Jr. format with fresh tomato slices.
The new burgers will be available at all Wendy’s First Kitchen locations across Japan starting from Thursday, May 15th, 2025, as the first of this year’s seasonal summer menu items.
Wendy’s First Kitchen have also stated that although the new Chili burgers are being introduced as part of their seasonal summer menu changes, they will be a permanent addition to the menu.
In addition to the new Chili burger line, Wendy’s First Kitchen is also renewing its popular “GOOD PRICE SET” to offer even greater value.
These set meals are designed as a convenient option for everyday enjoyment, particularly for a light lunch or a snack, includes a small serving of French fries and a drink at an affordable price.
Burgers available as part of the “GOOD PRICE SET” include the Jr. Teriyaki Burger, Crispy Chicken Burger, Teriyaki Crispy Chicken Burger, Jr. Cheese Burger Deluxe, Jr. Bacon Egg Burger and the new Jr. Wendy’s Chili Burger.
The “GOOD PRICE SET” aims to cater to customers seeking a satisfying, budget-friendly meal and will be available at Wendy’s First Kitchen restaurants each day from 10:00 a.m.
It’s important to note that the “GOOD PRICE SET” cannot be combined with other discounts and will not be available at the following locations:
- WFK Aquacity Odaiba store (Tokyo)
- WFK Namba Ebisubashi store
- WFK Tempozan Marketplace store (Osaka Prefecture)
- WFK Kyoto Shinkyogoku store (Kyoto Prefecture)
To generate excitement for these new menu items, Wendy’s First Kitchen is currently running an X (formerly Twitter) Follow & Repost Campaign from Thursday, May 8th, to Wednesday, May 21st, 2025.
Participants have the chance to win free tickets to try the new “Wendy’s Chili” inspired burgers.
Source: PR Times
© First Kitchen Co., Ltd.
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