VTuber Hoshimachi Suisei Opens Her Own Agency “Studio STELLAR”
Popular virtual idol Hoshimachi Suisei has announced a massive expansion of her activities, including a renewed collaboration with sound producer TAKU INOUE and the establishment of a personal agency.
The newly formed Studio STELLAR will serve as a dedicated hub for the VTuber to freely develop her daily streams, media appearances, and official merchandise lines.
Hoshimachi Suisei is a massively successful virtual talent who initially began her broadcasting career as an independent creator before eventually joining the hololive Production talent group.
She is popular across the globe due to her incredibly powerful singing voice and has achieved numerous mainstream milestones, including performing on prominent Japanese national television programs.
This major career shift was officially revealed during a special acoustic live stream broadcast on YouTube to celebrate her birthday and eighth anniversary on Sunday, March 22, 2026.
To mark this transition, she unveiled a brand new music video for her original song “Prima Donna” on her channel.
Her long-used logo has also received a solid design update to express her unwavering core strength, alongside the debut of a brand new symbol mark.
A fresh artist photograph was released to the public, showcasing the singer standing under a starry sky to represent an endless journey filled with new possibilities.
Fans can now access a centralized official website to easily keep up with her latest live performances, streams, and music releases.
A dedicated fan club named “Hoshiyomi” was also launched, offering members exclusive goods, newsletters, radio broadcasts, and early access to concert tickets.
Hoshimachi Suisei will also embark on a nationwide arena tour titled “Once Upon a Stellar” starting in September 2026, featuring five performances across Yokohama, Kobe, Nagoya, and Fukuoka.
Her musical collaboration with VIA and TOY’S FACTORY producer TAKU INOUE, known as Midnight Grand Orchestra, will also be stepping up its activities.
The duo is officially scheduled to hold a massive live concert titled “Project : Allegro” at Tokyo’s Makuhari Messe venue on February 11, 2027.
Fans can commemorate these exciting announcements with a new line of anniversary merchandise designed specifically by the virtual idol.
The full lineup of celebratory merchandise includes the following:
- Hoshimachi Suisei 8th Anniversary T-Shirt
- Price: 6,500 yen (approx. £34 GBP / $43 USD).
- Hoshiyomi Fan Club Exclusive T-Shirt
- Price: 7,500 yen (approx. £39 GBP / $50 USD).
- Hoshimachi Suisei 8th Anniversary Sticker Set
- Price: 1,500 yen (approx. £8 GBP / $10 USD).
- Hoshimachi Suisei 8th Anniversary Acrylic Stand
- Price: 3,000 yen (approx. £16 GBP / $20 USD).
- Hoshimachi Suisei 8th Anniversary Box Set
- Price: 14,500 yen (approx. £76 GBP / $96 USD).
This premium bundle contains all the standard anniversary merchandise, alongside an exclusive 3D keychain and a special letter written by the singer.
All anniversary merchandise is currently available for purchase directly through the official HOSHIMACHI SUISEI ONLINE STORE.
Early access lottery applications for the upcoming arena tour are currently being accepted exclusively through the official fan club platform.
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