UNIQLO announces new “retro supermarket” Sanrio collection
A brand new collaboration between Sanrio and Uniqlo’s popular T-shirt brand “UT” is set to launch soon.
The new clothing range will feature Sanrio characters in unique “retro supermarket” themed designs.
Uniqlo’s UT brand is well-known for its extensive collaborations with anime, video games, and artists, including brands such as Demon Slayer, Studio Ghibli, and Pokémon.
The “retro supermarket” concept involves designs that mimic vintage grocery store branding, product packaging, and general store aesthetics from past decades.
These T-shirts feature popular characters such as Hello Kitty, the iconic symbol of Sanrio since her debut in 1974, along with Cinnamoroll, a long-eared puppy, Pompompurin, a laid-back golden retriever, and Pochacco, an energetic white dog.
The designs showcase characters integrated into vintage food packaging motifs and adorable illustrations of them peeking out from shoppers’ bags.
The new “Sanrio Characters” collection for UT will include a total of eight different T-shirt designs and seven sweaters.
Four T-shirts and three sweaters will be part of Uniqlo’s women’s “Sanrio Characters” clothing range:
- Cinnamoroll “Sanrio Characters Cropped UT” T-Shirt
- Pochacco “Sanrio Characters Cropped UT” T-Shirt
- Hello Kitty “Sanrio Characters Cropped UT” T-Shirt
- Sanrio Characters “Sanrio Characters Cropped UT” T-Shirt
- Hello Kitty “Sanrio Characters Sweatshirt”
- Patty and Jimmy “Sanrio Characters Sweatshirt”
- Sanrio Characters “Sanrio Characters Sweatshirt”
There also will be four T-shirt designs and four sweaters released as part of the “GIRLS Sanrio Characters” series of kids clothing:
- Sanrio Characters “GIRLS Sanrio Characters Cropped UT” T-Shirt
- Cinnamoroll “GIRLS Sanrio Characters Cropped UT” T-Shirt
- My Melody “GIRLS Sanrio Characters Cropped UT” T-Shirt
- Pochacco “GIRLS Sanrio Characters Cropped UT” T-Shirt
- Sanrio Characters “GIRLS Sanrio Characters Sweatshirt Parka”
- Cinnamoroll “GIRLS Sanrio Characters Sweatshirt Parka”
- Hello Kitty “GIRLS Sanrio Characters Sweatshirt Parka”
- Pochacco “GIRLS Sanrio Characters Sweatshirt Parka”
The release of this new Sanrio collection will be staggered.
The women’s designs will initially be available online starting Friday, July 18th, 2025.
The kid’s designs will be released on the same date, available both at Uniqlo stores nationwide and through their online platform.
The women’s designs will be available to purchase in-store from Monday, August 18th, 2025.
Customers will be able to purchase items from this collection at Uniqlo stores across Japan and via the official Uniqlo online store.
The women’s “Sanrio Characters UT” T-shirts will be priced at 1,500 yen (approx. $10.31 USD / £7.58 GBP) each.
The women’s sweatshirts will be priced at 2,990 yen (approx. $20.56 USD / £15.11 GBP) each.
The kids “GIRLS Sanrio Characters Cropped UT” T-shirts are priced at an accessible 990 yen (approx. $6.80 USD / £5.00 GBP) each.
The kid’s sweatshirts will be priced at 2,290 yen (approx. $15.74 USD / £11.57 GBP) each.
Source: Official Website
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