The sold-out “NANA x nana nana” bag collection is getting a general retail release

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A sold-out collaboration between Ai Yazawa’s legendary manga NANA and the bag brand “nana-nana” is set to get a general retail release.

This unique partnership, born from the shared name “Nana” and a mutual background in fashion and culture, is now set for an official Japanese release after a wildly successful pop-up event in Paris.

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NANA is one of the most influential manga of the 2000s, telling the story of two young women, Nana Osaki and Nana Komatsu, who move to Tokyo to follow their dreams.

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The series is a global phenomenon, beloved for its deep exploration of friendship, love, and its iconic punk-inspired fashion.

“nana-nana” is a Tokyo and Los Angeles-based accessory brand known for its experimental, art-focused, and minimal designs.

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This new collection fuses the strong, emotional world of NANA with the artistic forms of “nana-nana,” resulting in a special lineup that transcends generations and genders.

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The collaboration was first unveiled at a limited pop-up store in Paris from September 30th to October 5th.

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The event drew large crowds and widespread interest, with some of the exclusive items selling out completely during the pop-up’s run.

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Now, fans in Japan will have their chance to own the collection.

The full lineup of items being made available for general release is as follows:

  • A5 PVC BAG (NANA x nana-nana)
    • Price: ¥11,000 (approx. $75 USD / £60 GBP)
    • Note: This item is available as a made-to-order pre-sale only.
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  • A4 PVC BAG (NANA x nana-nana)
    • Price: ¥13,200 (approx. $90 USD / £72 GBP)
    • Note: This item is available as a made-to-order pre-sale only.
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  • A5 TPU TOTE BAG (NANA x nana-nana)
    • Price: ¥8,800 (approx. $60 USD / £48 GBP)
    • Note: This item is available in seven different colors (Clear, Red, Pink, Grey, Purple, Blue, and Light Pink).
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The “NANA x nana-nana” collaboration will be sold on the “nana-nana” official website.

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The sale and pre-order period is scheduled to begin on Tuesday, the 28th of October, at 10:00 AM Japan Standard Time, and will run until Friday, the 14th of November.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.

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