The first official Helluva Boss pop-up store in Japan is coming to Ikebukuro
The first official pop-up store in Japan has been announced for the hugely popular international animated series, Helluva Boss.
The new, limited-time store is being operated by the merchandise company Infolens.
Helluva Boss is a web-animated series created by Vivienne Medrano, which is a spin-off of the hit show Hazbin Hotel.
It is a dark comedy that follows the story of a group of imps who run an assassination-for-hire business in Hell.
This new pop-up store will feature a wide range of officially licensed merchandise for the series, much of which has not been widely available in Japan before.
The store’s interior will be decorated with character panels and will feature a photo spot.
The extensive product lineup includes a wide variety of apparel, accessories, and collectibles.
The full lineup of merchandise is as follows:
Apparel & Accessories
- T-shirts (3 varieties): ¥4,400 each
- Bag Charms (3 varieties): ¥2,640 each
- Grimoire Ita-Bag: ¥24,200
- Damaged Dad Hat (Loo Loo Land): ¥6,600
- Patterned Blanket: ¥4,730
- Acrylic Keyholders (8 varieties): ¥1,980 each
- Acrylic Stands (6 varieties): ¥2,750 each
- Can Badges (6 varieties): ¥770 each
- Pin Badges (3 varieties): ¥2,200 each
Youtooz Collectibles
- Youtooz Figures (9 varieties): ¥6,050 each
- Youtooz Plush Toys (3 varieties): ¥6,050 each
A gift-with-purchase campaign will also be held at the store.
For every ¥3,300 spent on merchandise, customers will receive a free, random “original sticker,” with a total of five different designs available.
The “Helluva Boss POP UP STORE” will be located at the Sunshine City ALTA building in Ikebukuro, Tokyo.
It is scheduled to open on Wednesday, the 8th of October, and will run for a limited time until Monday, the 3rd of November, 2025.
Event Details
| calendar_month DATE | Oct 08 2025 - Nov 03 2025 |
|---|---|
| schedule TIME | 11:00 am - 8:00 pm |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | Sunshine City Alta 1F Event Space |
|---|---|
| map Area | Tokyo Ikebukuro |
| category CATEGORY | Anime/Manga Pop Up Shop |
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
