Square Enix Unveils Final Fantasy’s Massive New 40th Anniversary Merch Collection

Image by James Richardson

Square Enix has unveiled a huge new merchandise collection celebrating Final Fantasy’s 40th anniversary, bringing together characters from across the legendary RPG series with traditional Japanese artwork, clothing, plush toys and some rather creative accessories.

The new merchandise has been developed for the “Neverending Journeys FINAL FANTASY 40th Anniversary Exhibition,” with 56 different items revealed across three collections, including special artwork featuring Sephiroth, Yuna and Joshua Rosfield.

First released for Nintendo’s Famicom in December 1987, Final Fantasy has grown into one of gaming’s most successful RPG franchises, spanning 16 numbered installments alongside countless spin-offs, remakes and other projects.

To celebrate its upcoming milestone, Square Enix is preparing a major retrospective exhibition at Tokyo National Museum, which was originally announced in September and will feature memorable scenes, music, interactive displays and artwork from across the series.

One of the exhibition’s central attractions is a collaboration between Final Fantasy and historic Japanese artwork held by the museum, with 12 artists connected to the games creating new interpretations of important cultural works.

The first eight pieces will be exhibited during the opening portion of the event, with five more added later, bringing the total to 13 original artworks.

Among the featured designs is an interpretation of Hishikawa Moronobu’s famous Beauty Looking Back, with Final Fantasy VII character designer Tetsuya Nomura replacing the original subject with Sephiroth.

Toshiyuki Itahana has also recreated Hokusai’s The Great Wave off Kanagawa using elements from Final Fantasy IX, including the powerful water summon Leviathan, with the artwork produced using traditional Japanese woodblock printing techniques.

Another design transforms Final Fantasy IV’s Rydia into the Wind God and Final Fantasy X’s Yuna into the Thunder God, inspired by the celebrated Japanese folding-screen paintings of the two deities.

Meanwhile, Final Fantasy XVI’s Joshua Rosfield appears in a reimagining of the historic Peacock Wisdom King painting, incorporating imagery associated with his Eikon, Phoenix.

These new illustrations form the basis of the exhibition’s special merchandise range, appearing on acrylic blocks, shirts, bags, tapestries and several other products.

Square Enix has also prepared original items inspired by memorable moments from the games, including a cake based on Sephiroth’s enormous Masamune sword, a mug featuring Kefka from Final Fantasy VI and a bath powder set styled after classic RPG recovery items.

Let’s take a closer look at the entire lineup of merchandise for the “Neverending Journeys FINAL FANTASY 40th Anniversary Exhibition”!

Special Art Collection

The first collection focuses on the new collaboration artworks, combining historic Japanese paintings with characters and locations from several Final Fantasy games.

• Square Enix Gallery Cards – Extra Edition 01 – ¥550 Per Pack (approximately $3 USD / £3 GBP)

The exhibition will introduce its own Gallery Cards collection, with each pack containing three cards featuring artwork connected to the event.

A complete box is priced at ¥11,000 (approximately $69 USD / £52 GBP), although the final selection of card designs has not yet been announced.

This edition is separate from Square Enix’s previously announced 180-card Final Fantasy 40th Anniversary Gallery Cards collection, which includes special holographic designs, musical NFC cards and rare commemorative artwork.

Image by James Richardson

• Acrylic Block – Hyokeikan × Final Fantasy I Opening – ¥1,210 (approximately $8 USD / £6 GBP)

An acrylic display block recreates the exhibition’s historic museum building as part of an illustration inspired by the opening scene of the original Final Fantasy.

• Acrylic Block – Beauty Looking Back × Sephiroth (Final Fantasy VII) – ¥1,210 (approximately $8 USD / £6 GBP)

This design features Tetsuya Nomura’s reinterpretation of the famous Japanese painting, replacing its original subject with Sephiroth.

• Acrylic Block – The Great Wave off Kanagawa × Final Fantasy IX – ¥1,210 (approximately $8 USD / £6 GBP)

Hokusai’s famous wave becomes the setting for a new Final Fantasy IX illustration incorporating Leviathan and other elements from the game.

• Acrylic Block – The Fifty-Three Stations of the Tokaido (Nihonbashi) × Kugane (Final Fantasy XIV) – ¥1,210 (approximately $8 USD / £6 GBP)

The artwork combines the historic Nihonbashi scene from the celebrated Tokaido series with Kugane, the Far Eastern port city introduced in Final Fantasy XIV: Stormblood.

• Acrylic Block Set – Wind God and Thunder God × Rydia and Yuna (Final Fantasy IV / X) – ¥2,420 (approximately $15 USD / £11 GBP)

Sold as a two-piece set, these acrylic blocks feature Rydia as the Wind God and Yuna as the Thunder God, inspired by the traditional Japanese folding-screen paintings.

• Acrylic Block – Peacock Wisdom King × Joshua Rosfield (Final Fantasy XVI) – ¥1,210 (approximately $8 USD / £6 GBP)

Joshua appears in artwork inspired by the historic Buddhist painting, incorporating imagery of Phoenix, the powerful Eikon associated with the character.

• T-Shirt – Beauty Looking Back × Sephiroth (Final Fantasy VII) – ¥5,500 (approximately $34 USD / £26 GBP)
• T-Shirt – The Great Wave off Kanagawa × Final Fantasy IX – ¥5,500 (approximately $34 USD / £26 GBP)
• T-Shirt – Peacock Wisdom King × Joshua Rosfield (Final Fantasy XVI) – ¥5,500 (approximately $34 USD / £26 GBP)

The three shirts feature the new collaboration artwork, with each available in M, L and XL sizes.

• Tote Bag – The Great Wave off Kanagawa × Final Fantasy IX – ¥4,400 (approximately $28 USD / £21 GBP)
• Tote Bag – Wind God and Thunder God × Rydia and Yuna (Final Fantasy IV / X) – ¥4,400 (approximately $28 USD / £21 GBP)
• Tote Bag – The Fifty-Three Stations of the Tokaido (Nihonbashi) × Kugane (Final Fantasy XIV) – ¥4,400 (approximately $28 USD / £21 GBP)

The three tote bags recreate the exhibition’s collaboration artwork on fabric accessories designed for everyday use.

• Gaming Mouse Pad – The Great Wave off Kanagawa × Final Fantasy IX – ¥5,500 (approximately $34 USD / £26 GBP)
• Gaming Mouse Pad – The Fifty-Three Stations of the Tokaido (Nihonbashi) × Kugane (Final Fantasy XIV) – ¥5,500 (approximately $34 USD / £26 GBP)

Two large gaming mouse pads feature the Final Fantasy IX and Final Fantasy XIV interpretations of traditional Japanese artwork.

• Drawstring Pouch – Hyokeikan × Final Fantasy I Opening – ¥1,650 (approximately $10 USD / £8 GBP)
• Drawstring Pouch – Wind God and Thunder God × Rydia and Yuna (Final Fantasy IV / X) – ¥1,650 (approximately $10 USD / £8 GBP)
• Drawstring Pouch – The Great Wave off Kanagawa × Final Fantasy IX – ¥1,650 (approximately $10 USD / £8 GBP)
• Drawstring Pouch – The Fifty-Three Stations of the Tokaido (Nihonbashi) × Kugane (Final Fantasy XIV) – ¥1,650 (approximately $10 USD / £8 GBP

Four small drawstring pouches bring the collaboration designs to portable fabric accessories suitable for storing everyday essentials.

• Flat Pouch – Hyokeikan × Final Fantasy I Opening – ¥1,650 (approximately $10 USD / £8 GBP)
• Flat Pouch – The Great Wave off Kanagawa × Final Fantasy IX – ¥1,650 (approximately $10 USD / £8 GBP)
• Flat Pouch – The Fifty-Three Stations of the Tokaido (Nihonbashi) × Kugane (Final Fantasy XIV) – ¥1,650 (approximately $10 USD / £8 GBP)

Three additional flat pouches feature selected artwork from the collection, offering an alternative to the drawstring designs.

• Tenugui Hand Towel – Wind God and Thunder God × Rydia and Yuna (Final Fantasy IV / X) – ¥1,650 (approximately $10 USD / £8 GBP)
• Tenugui Hand Towel – Beauty Looking Back × Sephiroth (Final Fantasy VII) – ¥1,650 (approximately $10 USD / £8 GBP)

These two traditional Japanese hand towels reproduce the Rydia and Yuna artwork and Nomura’s reinterpretation of Sephiroth.

• Hanging Scroll Tapestry – Beauty Looking Back × Sephiroth (Final Fantasy VII) – ¥2,420 (approximately $15 USD / £11 GBP)
• Hanging Scroll Tapestry – Peacock Wisdom King × Joshua Rosfield (Final Fantasy XVI) – ¥2,420 (approximately $15 USD / £11 GBP)

The special art collection concludes with two wall tapestries styled after traditional Japanese hanging scrolls, featuring Sephiroth and Joshua Rosfield.

Original Exhibition Merchandise

The second collection includes original products inspired by characters, weapons and memorable moments from across the RPG franchise, with several designs incorporating playful references that longtime fans will appreciate.

• Final Fantasy 40th Anniversary Official Booklet – ¥2,200 (approximately $14 USD / £10 GBP)

A 48-page A4 booklet features commemorative messages from Final Fantasy creators, information about the exhibition’s cultural collaborations, artwork and an overview of the numbered games and their continuing stories.

• Cap – Final Fantasy I Title Logo – ¥4,400 (approximately $28 USD / £21 GBP)

A cotton cap featuring the title logo from the original Final Fantasy.

• Cap – Job Master – ¥4,400 (approximately $28 USD / £21 GBP)

A second cap design celebrates the classic Job system, which has played an important role across multiple entries in the franchise.

• Gilgamesh Daruma Plush – ¥3,300 (approximately $21 USD / £16 GBP)

The recurring sword-collecting warrior Gilgamesh has been transformed into an adorable Daruma-style plush, combining his multiple weapons with the shape of a traditional Japanese good-luck doll.

The plush stands approximately 20 cm tall.

• Kefka Mug – ¥2,200 (approximately $14 USD / £10 GBP)

Final Fantasy VI’s villainous Kefka Palazzo receives his own drinking mug, featuring artwork inspired by the memorable antagonist.

The glass mug stands approximately 14 cm tall and holds 360 ml.

• Wire Frame Trading Keychains (6 Designs) – ¥990 Each (approximately $6 USD / £5 GBP)

Six acrylic keychains feature wireframe-style character illustrations, with individual designs sold in mystery packaging.

A six-piece box is priced at ¥5,940 (approximately $37 USD / £28 GBP), although the official sales rules do not guarantee every design in a box.

• Graphic Shirt – Seifer vs. Odin – ¥8,800 (approximately $55 USD / £42 GBP)

This shirt recreates one of Final Fantasy VIII’s most memorable moments, when Seifer Almasy famously turned the tables on the powerful summon Odin during their confrontation.

The design is available in L and XL sizes.

• Multi-Case – Moguo’s Save Book – ¥3,300 (approximately $21 USD / £16 GBP)

A multi-purpose case recreates the save book associated with Moguo, the Moogle who helped players save their progress throughout Final Fantasy IX.

• Ear Pick – Yuna’s Staff – ¥2,200 (approximately $14 USD / £10 GBP)

One of the more playful additions transforms Yuna’s summoner staff from Final Fantasy X into a miniature ear pick, measuring approximately 14.9 cm long.

• Bath Powder Set – Potion, Ether and Elixir – ¥1,100 (approximately $7 USD / £5 GBP)

Three packets of bath powder recreate the names of classic recovery items found throughout the series, turning Potions, Ethers and Elixirs into products for relaxing at home.

• Masamune Long Baumkuchen – ¥2,376 (approximately $15 USD / £11 GBP)

Sephiroth’s enormous Masamune sword has inspired a 48 cm long Baumkuchen cake, presented in packaging approximately 54 cm in length.

The product contains a single long cake, making it one of the collection’s more inventive references to Final Fantasy VII.

• MA-1 Jacket – Shinra Electric Power Company – ¥27,500 (approximately $172 USD / £130 GBP)

The original merchandise lineup concludes with a military-style MA-1 jacket based on Shinra, the powerful corporation that controls Midgar in Final Fantasy VII.

Available in L and XL sizes, the jacket provides a more understated fashion reference to one of the game’s most important organizations.

Advance-Release 40th Anniversary Merchandise

The final section introduces two anniversary plush toys alongside a complete collection of T-shirts featuring the original package artwork from all 16 numbered Final Fantasy titles.

• Final Fantasy 40th Anniversary Chocobo Plush – ¥4,620 (approximately $29 USD / £22 GBP)

The franchise’s famous yellow bird receives a special plush toy created for the upcoming anniversary celebrations.

• Final Fantasy 40th Anniversary Moogle Plush – ¥4,620 (approximately $29 USD / £22 GBP)

A matching Moogle plush joins the Chocobo, featuring another of the series’ most beloved recurring creatures.

The remaining 16 releases celebrate the package artwork from each numbered installment, allowing fans to choose their favorite game from the original 1987 adventure through Final Fantasy XVI.

Each shirt is available in M, L and XL sizes, priced at ¥4,950 (approximately $31 USD / £23 GBP).

• Final Fantasy I Package Art T-Shirt – ¥4,950

• Final Fantasy II Package Art T-Shirt – ¥4,950

• Final Fantasy III Package Art T-Shirt – ¥4,950

• Final Fantasy IV Package Art T-Shirt – ¥4,950

• Final Fantasy V Package Art T-Shirt – ¥4,950

• Final Fantasy VI Package Art T-Shirt – ¥4,950

• Final Fantasy VII Package Art T-Shirt – ¥4,950

• Final Fantasy VIII Package Art T-Shirt – ¥4,950

• Final Fantasy IX Package Art T-Shirt – ¥4,950

• Final Fantasy X Package Art T-Shirt – ¥4,950

• Final Fantasy XI Package Art T-Shirt – ¥4,950

• Final Fantasy XII Package Art T-Shirt – ¥4,950

• Final Fantasy XIII Package Art T-Shirt – ¥4,950

• Final Fantasy XIV Package Art T-Shirt – ¥4,950

• Final Fantasy XV Package Art T-Shirt – ¥4,950

• Final Fantasy XVI Package Art T-Shirt – ¥4,950

The complete merchandise collection will go on sale during the “Neverending Journeys FINAL FANTASY 40th Anniversary Exhibition,” running from January 8 to April 4, 2027, at the Hyokeikan building of Tokyo National Museum.

The merchandise area will be located in the plaza outside the museum’s Heiseikan building, with visitors required to have an exhibition admission ticket and a merchandise access pass to make purchases on the day of their visit.

Square Enix has also confirmed that some products will receive additional sales opportunities after the exhibition or become available through online ordering, although the specific items and schedules have not yet been announced.

International visitors can already purchase tickets for the event, with overseas ticket sales having opened in September and advance admission currently available for several exhibition periods.

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