Snow Miku x Kuromi Collab Returns for 2026 With New Merch Collection

A new regional character collaboration has been revealed that celebrates the winter season of Hokkaido.

The 2026 “Snow Miku x Kuromi” collection pairs the mascot of Sapporo’s winter with Sanrio’s popular mischievous rabbit in a series of exclusive merchandise.

Snow Miku is a version of the virtual singer Hatsune Miku characterized by blue and white colors, originally created to enliven the Sapporo Snow Festival.

Last year, Snow Miku teamed up with both My Melody and Kuromi to release a wide range of merchandise.

For this year’s partnership, Snow Miku is joined solely by Kuromi, the rival of My Melody, who has experienced a massive surge in popularity in recent years due to her rebellious yet cute image.

The promotional campaign features newly commissioned artwork by the illustrator Misumi.

Snow Miku, her pet Rabbit Yukine, and Kuromi are depicted wearing matching coordinated outfits.

The fashion design incorporates elements of “Jirai-kei” (Landmine-type) aesthetics, accented with fluffy outerwear and earmuffs to reflect the cold climate of Northern Japan.

The merchandise lineup is divided into two distinct visual themes to represent the passing of time during a winter day.

The “Day” version utilizes a pale blue color palette to create a light and airy atmosphere, while the “Night” version features imagery of illuminations to evoke a fantastical evening mood.

The full lineup of items includes the following:

• A4 Clear File (2 types): 440 yen (approx. $3.00 USD / £2.35 GBP)

These standard document holders feature the main key visuals.

• Acrylic Stand (2 types): 1,760 yen (approx. $12.00 USD / £9.50 GBP)

These display stands allow fans to set up the characters on a desk or shelf.

• Acrylic Keychain (Full Body / 2 types): 880 yen (approx. $6.00 USD / £4.75 GBP)

These keychains feature the full-proportion illustrations of Snow Miku and Kuromi.

• Acrylic Keychain (SD / 2 types): 770 yen (approx. $5.30 USD / £4.15 GBP)

These smaller keychains feature “Super Deformed” or chibi versions of the characters.

• Ballpoint Pen with Acrylic Part (4 types): 880 yen (approx. $6.00 USD / £4.75 GBP)

These writing instruments include a decorative character charm attached to the clip.

• Sticker S (Full Body / 2 types): 550 yen (approx. $3.80 USD / £3.00 GBP)

These stickers feature the standard character illustrations.

• Sticker S (SD / 2 types): 550 yen (approx. $3.80 USD / £3.00 GBP)

These stickers feature the chibi character illustrations.

• Rubber Keychain (2 types): 990 yen (approx. $6.80 USD / £5.35 GBP)

These durable keychains are made of soft rubber material.

• Extra Large Can Badge (2 types): 1,320 yen (approx. $9.00 USD / £7.15 GBP)

These badges measure 10 cm in diameter.

• Can Badge (2 types): 660 yen (approx. $4.50 USD / £3.55 GBP)

These standard badges measure 7.5 cm in diameter.

• Can Badge (Small / 2 types): 550 yen (approx. $3.80 USD / £3.00 GBP)

These compact badges measure 5.4 cm in diameter.

• Silver Foil 2-Tier Magnet (2 types): 880 yen (approx. $6.00 USD / £4.75 GBP)

These magnets feature silver foil accents for a premium look.

• T-Shirt (2 types): 6,600 yen (approx. $45.00 USD / £35.50 GBP)

These apparel items feature the collaboration artwork.

• Tapestry (2 types): 4,180 yen (approx. $28.50 USD / £22.50 GBP)

These wall hangings are designed for interior display.

• Earmuff Headband: 5,280 yen (approx. $36.00 USD / £28.50 GBP)

This wearable accessory mimics the items worn by the characters in the illustration.

• Towel Handkerchief (2 types): 660 yen (approx. $4.50 USD / £3.55 GBP)

These small towels are designed for daily use.

Sales are scheduled to begin starting in January 2026.

This is a Hokkaido-exclusive release, available at the “Snow Miku Sky Town” shop and various souvenir stores throughout the prefecture.

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