SEGA Teams Up With Seiko for Exclusive 65th Anniversary Watch
A new collaboration timepiece has been announced to celebrate a major milestone for one of the video game industry’s most iconic companies.
The “SEGA 65th Anniversary SEIKO Collaboration Model” sees the gaming giant team up with the renowned Japanese watchmaker Seiko.
SEGA is currently celebrating its 65th anniversary, marking over six decades of contribution to arcade and home console entertainment.
Known for iconic hardware like the Mega Drive and Dreamcast, as well as franchises such as Sonic the Hedgehog and Yakuza, the company has left a lasting impact on gaming culture.
This new chronograph is designed to reflect that history, incorporating the famous SEGA font for the hour markers/indices.
The dial features the company logo at the 3 o’clock position, while a silhouette of Sonic the Hedgehog adorns the sub-dial at the 6 o’clock position.
The case back is marked with the 65th-anniversary logo and a unique serial number.
The watch comes in a special box featuring the company’s mission statement, “Empower the Gamers,” printed on the inside of the lid.
Two different colour variations are available, allowing fans to choose between a sleek black dial or a classic silver finish.
Let’s take a look at both of the new models in more detail!
- SEGA 65th Anniversary SEIKO Collaboration Model (Black)
- Price: 71,500 yen (approx. $475 USD / £375 GBP)
This model features a black dial and stainless steel band, suitable for both business and casual settings.
It is equipped with a 1/20 second chronograph and offers water resistance up to 10 bar.
- SEGA 65th Anniversary SEIKO Collaboration Model (Silver)
- Price: 71,500 yen (approx. $475 USD / £375 GBP)
The silver variant offers a brighter look while retaining the playful Sonic details and SEGA typography.
Both models feature a battery life of approximately three years and include an easy-adjust band mechanism.
Pre-orders officially began on Friday, February 6, 2026, and the watch is available to order via the official SEGA Store, with shipping taking place from early October 2026.
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