SEGA and Atlus reveal massive merch lineup for Tokyo Game Show 2025
Sega has revealed its extensive exhibition and merchandise sales plans for the upcoming “Tokyo Game Show 2025,” where it will be sharing a booth with its subsidiary company, the acclaimed RPG developer Atlus.
The company will have a major presence at the event, which will include playable game demos, live stage shows, and a massive on-site merchandise store.
The live stage show, “Funtime SHOW,” will be returning this year, featuring special performances and gameplay demonstrations from a variety of influencers.
In a new move for this year, all of the stage programs will be livestreamed on the official Sega YouTube channel, allowing fans from around the world to experience the excitement of the booth.
A large on-site “Sega / Atlus Merchandise Corner” will also be open, selling a wide range of new and exclusive goods.
The lineup will feature new products for the Sonic the Hedgehog and Persona franchises, as well as a variety of other popular series.
A selection of the new and pre-sale items includes:
- Sega Logo T-Shirt (White): ¥3,300
- Sega Logo Plush Mascot (with squeaker): ¥1,320
- Sega Logo Home Series Vintage Mug (Navy): ¥2,530
- Sonic Racing Cross Worlds Street Art T-Shirt: ¥5,000
- Sonic Racing Cross Worlds Flight Tag: ¥1,500
- Sonic Racing Cross Worlds x 2BRO. Trading Card Collection: ¥600
- Like a Dragon Cooling Towel: ¥2,200
- Like a Dragon 20th Anniversary “Ichiban Senbei”: ¥1,720
- Like a Dragon 20th Anniversary Clan Emblem Can Badge (5 random varieties): ¥1,210
- SHINOBI: Art of Vengeance Clear File: ¥440
- Persona 5: The Phantom X Clear File, Postcard & Can Badge Set: ¥1,210
- Persona 3 Reload Acrylic Key Ring: ¥1,650
- Raidou Remastered: The Mystery of the Soulless Army Acrylic Diorama: ¥4,400
- Shinobu, the Unhidden Ninja Button Badge Set: ¥1,000
- Shinobu, the Unhidden Ninja T-shirt in M/L/XL sizes: ¥3,300
A gift-with-purchase campaign will also be held at the merchandise corner. Customers who purchase an item will receive one of five possible random character coasters for free, while supplies last.
The Tokyo Game Show 2025 will be held at the Makuhari Messe convention center in Chiba from Thursday, the 25th of September, to Sunday, the 28th of September, 2025.
The complete list of merchandise on sale at the SEGA/Atlus booth at Tokyo Game Show 2025 is now available to view via the official SEGA website.
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