Sanrio’s Pochacco is getting a huge new apparel and goods collection
Japanese lifestyle store ITS’DEMO has announced a new, exclusive collaboration with the popular Sanrio character, Pochacco.
ITS’DEMO is a retail chain, often found in or near train stations, that offers a curated selection of convenient and stylish goods and services.
Pochacco is a beloved Sanrio character, a curious and friendly male dog who recently placed third in the 2025 Sanrio Character Ranking.
This new collaboration is built around the concept of creating “adult-cute” items, rather than standard children’s merchandise, with a focus on apparel and accessories suitable for everyday use.
The collection features two main new design themes.
One is a “Nap Time” pattern, which shows Pochacco and his friends napping together.
The other is a “Ribbon” pattern, which highlights a cute ribbon on the character’s rear.
The product lineup includes a range of fifteen different items, from apparel to various lifestyle goods.
The full collection includes (prices yet to be confirmed for some items):
- Pochacco Hoodie: ¥4,400
- Pochacco Eco-Bag with Pouch: ¥2,750
- Tote Bag: ¥3,850
- PC Case: ¥3,300
- Boat-shaped Pouch: ¥2,090
- Strap: ¥2,200
- Soft Pouch
- Eco Bag
- Drawstring Pouch
- Hand Towel
- Mirror
- Mesh Bag
- T-Shirt
- Roomwear Set
- Room Slippers
The new collection will be released in two phases.
An advance pre-sale will be held on the ITS’DEMO online store, which is scheduled to begin on Friday, the 29th of August (products will not be live until this date).
The general in-store release at physical ITS’DEMO locations across Japan is scheduled for Friday, the 12th of September.
A full list of stores can be found on the ITS’DEMO official website.
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