Sanrio's Cute New Travel Accessory Collection Arrives Just In Time for Summer

Sanrio and lifestyle brand SWIMMER are expanding their popular collaboration with a new collection of travel-themed accessories designed to make every outing a little cuter this summer.

SWIMMER has built a loyal following through its retro-inspired designs filled with colorful animals, sweets and playful everyday goods.

The SWIMMER x Sanrio collaboration first launched in 2025, and now the partnership is returning with three new practical accessories that combine eye-catching character designs with travel-friendly functionality.

The first addition is a series of die-cut Name Tags, available in four designs featuring Cinnamoroll, Hello Kitty, Pochacco and My Melody.

Designed to attach to bags, backpacks or suitcases, each tag includes a writable identification panel on the reverse to help travelers easily identify their luggage while adding a fun decorative touch.

The collection also introduces Plush Pass Cases in seven different character designs, each featuring a retractable reel for convenient everyday use.

Each plush pass case can store a transit or ID card in the rear compartment, while a zippered pocket provides space for carrying small personal items.

Completing the lineup are Eye Mask Cushions, available in three character-themed designs that cleverly combine multiple travel essentials into one accessory.

Each cushion conceals a sleep mask inside a zippered compartment, while an adjustable strap allows it to be carried over the shoulder like a small bag.

The My Melody and Cinnamoroll versions also include matching scrunchies, adding an extra coordinating accessory for fans of both characters.