Sanrio unveils dreamy new My Sweet Piano birthday merch

Sanrio is set to launch an adorable pastel merchandise collection to celebrate My Sweet Piano’s birthday on July 6th.
The “My Sweet Piano Dreamy Design Series” transports fans into a fantastical world imagined in My Sweet Piano’s dreams, adorned with sweet designs that highlight her undeniable cuteness.

My Sweet Piano, often affectionately known as Piano-chan, is My Melody’s gentle and fluffy sheep friend, adored by fans for her endearing nature.
Sanrio consistently brings new themed collections to market, appealing to collectors and everyday consumers alike by capturing the unique charm of each character.
My Sweet Piano was heavily featured in Sanrio’s recently released “Romantic Sweets Series”, consisting of a range of merchandise inspired by Sweet Lolita fashion.

Let’s take a closer look at the full collection of items in the “My Sweet Piano Dreamy Design Series”!

- Plush Toy
- 3,696 yen

- Mascot Holders (Purple & Pink)
- 2,497 yen each
- Clear Pouch
- 1,793 yen
- Handbag
- 2,200 yen

- Face-shaped Shoulder Bag
- 3,498 yen
- Mini Pouch Charm
- 1,980 yen
- Pouch
- 1,980 yen
- Mirror & Comb Set
- 1,298 yen
- Mini Boston Bag
- 3,498 yen

- Sticker Set
- 550 yen
- Headband Mascot Holder
- 1,100 yen
- Petit Towel
- 990 yen
- Watch
- 5,500 yen

- Secret Puppet Mascot (8 types total)
- 990 yen each
- Items are blind-boxed adding an element of fun for fans
This “My Sweet Piano Dreamy Design Series” offers fans a super cute array of items to celebrate My Sweet Piano’s birthday and embrace a touch of Sanrio’s enchanting world.
Items will be released in phases across various retail channels with the collection first debuting at the Sanrio NISHIGINZA store on Wednesday, July 2nd, 2025.
Following this, it will become broadly available at Sanrio directly managed stores, Sanrio corners in department stores, and the official Sanrio Online Shop starting Thursday, July 3rd, 2025.
Finally, select stores in Kyushu prefectures, Hiroshima prefecture, Yamaguchi prefecture, and Okinawa prefecture will begin offering the series on Friday, July 4th, 2025.
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