Sanrio Launches Exclusive Hello Kitty Summer Merch Collection
A limited-time Sanrio-themed retail event will take place at Tokyo Character Street within Tokyo Station First Avenue from June 19 to July 2, 2026.
The SANRIO CHARACTERS HAPPY BEACH POP-UP STORE embraces a cheerful seaside theme inspired by summer holidays.
The merchandise collection focuses on artwork featuring Hello Kitty enjoying a day at the beach, including a version of the character with a sun-kissed appearance.
Visitors will be able to browse a variety of exclusive products showcasing this seasonal design.
Available items will include a mini lunch tote featuring the beach-themed Hello Kitty artwork.
The product range will also feature an insulated bag designed for carrying food and drinks while helping maintain their temperature.
Fans can also purchase a stainless-steel tumbler decorated with the summer-inspired artwork.
A selection of multi-purpose clips featuring the same beach-themed design will also be on sale.
The pop-up store will be hosted at Tokyo Character Street inside Tokyo Station First Avenue, one of Japan’s best-known destinations for character-themed shopping and entertainment.
The event is scheduled to run from June 19 through July 2, 2026, giving visitors a limited opportunity to obtain the seasonal Sanrio merchandise.
Event Details
| calendar_month DATE | Jun 19 2026 - Jul 02 2026 |
|---|---|
| schedule TIME | ALL DAY |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | Tokyo Character Street (Tokyo Station) |
|---|---|
| map Area | Tokyo Chiyoda |
| category CATEGORY | Anime/Manga Pop Up Shop Sanrio |
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