Sanrio launches cute new capsule toy cosmetics range
Bandai’s lifestyle division, through its cosmetics brand Creer Beaute, is set to release a new line of adult-oriented cosmetics under its “Pon de Couleur” series.
The “Pon de Couleur Sanrio Characters Sparkling Heart Design Multi-Color Powder” will launch on Monday, June 30th, 2025 and will offer fans the chance to collect cute new cosmetics featuring some of Sanrio’s most popular mascots.
Sanrio characters, such as Hello Kitty, My Melody, Kuromi, and Cinnamoroll, have been a global phenomenon for decades and are known around the world for their “kawaii” aesthetic and broad appeal.
Bandai, a major Japanese toy and entertainment company, has a long history of creating merchandise that spans across popular franchises, often combining functionality with collectible appeal.
Creer Beaute, their cosmetics arm, specializes in character-themed beauty products.
The Pon de Couleur series, with its name drawing from the French word for “colorful,” aims to encourage users to discover new shades that suit them.
The new “Pon de Couleur Sanrio Characters Sparkling Heart Design” collection features a multi-color powder in a closed package, meaning the specific character and color remain a surprise until opened.
This “gacha” element is a common and popular sales strategy in Japan, adding an element of excitement to the purchase.
Each multi-color powder can be used as eyeshadow, blush, or highlighter, offering versatility for daily makeup routines.
The powder comes in a charming heart-shaped container, with the “Sparkling Heart Design” Sanrio character on the lid.
The powder’s color is coordinated with the character’s world, enhancing the themed experience.
The lineup includes four different designs and colors:
- My Melody: “Heart-fluttering Princess Pink”
- Kuromi: “Spoiled Devilish Purple”
- Cinnamoroll: “Fluffy Sky Blue”
- Hello Kitty: “Sparkling Sweet Red”
The “Pon de Couleur Sanrio Characters Sparkling Heart Design Multi-Color Powder” will be sold at ¥550 (tax included) at variety stores and other retailers, while the Gashapon vending machine version will be priced at ¥500 (tax included).
Each compact measures approximately 43mm in height, 47mm in width, and 12mm in thickness, making them convenient for everyday use.
The sales locations for these new cosmetics includes nationwide convenience stores, Village Vanguard outlets, various character goods and variety stores, and Gashapon vending machines across Japan, ensuring wide accessibility for fans.
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