Pokémon Center Reveals New Limited Edition 30th Anniversary Pikachu Plush
The official Pokémon Center has announced the release of a new pair of limited edition soft toys to mark the historic 30th anniversary of the video game franchise.
The new “Pika Pika! Pikachu” collection includes 2 differently sized plushies that offer a unique “sparkling” take on the iconic Electric-type mascot.
The Pokémon franchise launched in Japan in 1996 with the release of the Red and Green versions for the Game Boy, introducing players to a world filled with 151 original creatures.
Over three decades, the series has grown into a multimedia giant spanning video games, trading cards, and animated television shows, creating countless memories for players of all ages across the globe.
Pikachu quickly became the face of the entire brand, starring as the main companion in the anime and leading the adventure in the classic games.
The ongoing anniversary celebrations focus heavily on reflecting on past adventures while looking forward to the future of the series.
These new celebratory plush toys feature a special “30th” embroidery on a Poké Ball-style object held in the character’s hands, serving as a token of gratitude for 30 years of adventures.
The design incorporates a celebratory birthday ribbon and sparkling eyes to symbolize the excitement of both past memories and future journeys.
The fabric used is a high-quality velour treated with a delicate glitter finish, giving the soft toys an elegant shine that catches the light.
This release serves as a wonderful continuation of the anniversary celebrations, perfectly complementing the recently announced “Pokémon Timeless Adventure” stationery line.
It also pairs beautifully with the retro-styled “Pikachu of Beginnings” soft toys, which offer a pixelated take on the franchise’s iconic mascot that recreates its appearance in the original Game Boy games.
Let’s take a closer look at the Pokémon Center’s two new limited edition 30th anniversary Pikachu plushies!
- “30th Anniversary Plush Pika Pika! Pikachu”
- Price: 3,300 yen (approx. $22 USD / £17 GBP).
A cuddly, larger-scale soft toy featuring a birthday ribbon and a delicate glitter finish on its velour fabric.
- “30th Anniversary Mascot Pika Pika! Pikachu”
- Price: 1,870 yen (approx. $12 USD / £10 GBP).
A smaller, highly portable version of the character designed to be easily attached to bags or keys to bring a touch of sparkle on the go.
These celebratory plushies will be available to purchase at physical Pokémon Center and Pokémon Store retail locations nationwide in Japan.
Online sales will also be available through the official Pokémon Center Online store.
Online sales will officially begin on Thursday, March 12, 2026.
The physical store launch is scheduled to take place on Saturday, March 14, 2026.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
