Persona 5: The Phantom X announces real-world collab with its latest in-game location
A new, “real collaboration” has launched for the popular mobile and PC game, Persona 5: The Phantom X, which brings the world of the game to the actual, real-world district of Kichijoji in Tokyo.
The campaign is being held to celebrate the recent addition of Kichijoji as a new, explorable area in the game’s Version 2.0 update.
The multi-faceted campaign features a train station advertising takeover and partnerships with several local businesses.
The Keio Inokashira Line’s Kichijoji Station is currently being “home jacked,” with large-scale advertisements featuring beautiful illustrations of the P5X Phantom Thieves, including the new character Rico Tanimura, displayed throughout the station.
A collaboration with the electronic darts company, DARTSLIVE, is also underway.
Customers who play darts at one of ten participating venues in the Kichijoji area can receive a serial ticket to unlock an exclusive, Kichijoji-themed digital wallpaper for their DARTSLIVE account.
A partnership has also been launched with the famous local butcher shop, “Satou Kichijoji,” which is renowned for its “ganzo maru menchi-katsu,” or original round deep-fried minced meat cutlet.
Customers who make a purchase at the shop will receive a free, exclusive “P5X Kichijoji Limited Coaster” while supplies last.
This new event allows players who have been exploring the virtual version of Kichijoji in the game to visit its real-world counterpart and enjoy a variety of unique, themed experiences.
The DARTSLIVE campaign is scheduled to run until the 30th of September, while the Satou Kichijoji coaster giveaway will run until the 21st of September, 2025.
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