Orders Open for New Dreamcast and Genesis Inspired Gaming Chairs from SEGA and Branch

Sega has officially revealed a new collaboration with the office furniture brand Branch to launch a specialized line of gaming seats.
The “Ergonomic Chair Pro: SEGA Edition” line transforms high-end office equipment into a nostalgic tribute to classic video game hardware and iconic characters.

Branch focuses on creating comfortable environments for modern professionals, and this partnership perfectly captures that goal by blending top-tier functionality with nostalgic gaming aesthetics.
This brand new collection is built upon the foundation of the existing “Ergonomic Chair Pro” frame but introduces specialized materials and highly detailed visual motifs.

These comfortable chairs are engineered to support long sessions at a desk, making them a perfect fit for both intensive workdays and late-night gaming marathons.
The physical engineering incorporates impressive features like fourteen separate adjustment points and versatile 5D armrests to ensure optimal posture support for any body type.

Users can also take advantage of a forward tilt mechanism, a dedicated headrest, and customizable seat depth to perfectly tailor the seating experience to their desk setup.
A height and depth-adjustable lumbar support system is also integrated into the backrest to alleviate lower back strain during extended periods of sitting.

The visual design of the collection pays deep respect to Sega and its historic legacy in the home console market throughout the nineties.
The designers have carefully selected materials to match the personality of each variant, ensuring the final product feels like an authentic piece of gaming history.

The full lineup for the new seating collection includes three distinct models based on legendary gaming hardware and mascots:
- “Ergonomic Chair Pro: SEGA Edition Sonic the Hedgehog”
- Price: $569

This vibrant design utilizes breathable performance mesh to keep users cool, reflecting the high-speed energy and distinct blue coloring of the famous hedgehog.



- “Ergonomic Chair Pro: SEGA Edition SEGA Genesis”
- Price: $629

Wrapped in premium vegan leather, this sleek model channels the iconic 16-bit era with its dark aesthetic and subtle console-inspired hardware accents.


- “Ergonomic Chair Pro: SEGA Edition SEGA Dreamcast”
- Price: $629

This vegan leather option features bright orange stitching across the seat and distinct caster wheels colored to match the classic A, B, X, and Y controller buttons, complete with the famous swirl logo prominently displayed on the lumbar support piece.

Branch is coordinating the release of these items directly through its own official digital storefront to ensure fans have a direct path to securing their favorites.

Shipments for the retro-inspired collection are officially scheduled to begin rolling out during the week of July 9, 2026.
Customers attempting to purchase the items will find that the current delivery options are strictly restricted to addresses within the United States.

There is currently no official confirmation regarding a potential launch or shipping availability for these chairs within the Japanese domestic market or other international territories.
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