Orders open for dreamy new Cinnamoroll fashion accessory collection
Popular Japanese fashion brand “& chouette” has collaborated with Cinnamoroll to bring fans one of their cutest collections to date.
The new collection includes handbags, a matching wallet, and charms, each designed to perfectly capture the sweet and dreamy aesthetic of Sanrio’s iconic white puppy.
Known for his long ears, blue eyes, and ability to fly, Cinnamoroll is one of Sanrio’s most popular characters, second only to Pompompurin in the most recent character poll.
This collaboration with & chouette, a brand known for its chic accessories, is a perfect match, bringing Cinnamoroll’s gentle charm to life in a new range of fashionable items.
& chouette regularly creates Sanrio collaborations, with a special My Melody & Kuromi anniversary collection released earlier this year.
Let’s take a closer look at the adorable items in the new Cinnamoroll collection!
Bags
The centrepiece of the collection is a duo of exquisitely designed bags.
Both bags feature a classic white and light blue color palette, immediately evoking Cinnamoroll’s signature look.
Shoulder Bag
The shoulder bag features a front pocket adorned with delicate side lace-ups and a heart-shaped jewel dangling from a central Cinnamoroll-themed metal fitting.
The compact size and sleek design make this the perfect bag for carrying everyday essentials, while the long strap allows the bag to be worn in multiple ways.
A special touch for fans is the charming illustration on the back, showing a happy Cinnamoroll enjoying an ice cream cone.
Handbag
The handbag features blue piping and an elegant ribbon and matching Cinnamoroll metalwork on the front.
The sides of the bag feature blue lace up detail and gold metal accents including D-rings, allowing the wearer to attach the long strap so the bag can be used as a cross-body bag or carried by the handles.
The handbag also shares the adorable illustration element on the reverse.
The high quality metal fittings on both bags allow owners to personalize their new accessory with their favorite charms.
The shoulder bag will retail at ¥14,300 and the handbag will be priced at ¥16,500.
Wallet
The collection also includes a beautifully crafted wallet, priced at ¥13,200.
Showcasing an all-over pattern of Cinnamoroll’s various adorable expressions, the wallet is designed in a light blue hue with a contrasting white ribbon.
It features the same eye-catching heart-shaped jewel as the bags and gold metal clasp.
Upon opening, users will be greeted by the same happy, ice-cream-holding Cinnamoroll art found on the handbags and a gold embossed & chouette logo.
Accessories
To complete the collection, a series of zipper charms (¥3,850) and bag charms (¥5,500) will also be available.
These charms feature the patterned Cinnamoroll art from the wallet, each adorned with a delicate ribbon.
The bag charms offers an extra touch of elegance with a double-layered ribbon and a chain embellished with shimmering stones and pearls, designed to add a glamorous flair to any bag.
The bag charms will be available in two designs, one with a light blue and white ribbon and the other with a darker blue against a pale blue ribbon allowing a touch more contrast against the bag designs.
Pre-orders for these exclusive items are now open at the official & chouette online store.
For those who prefer to shop in person, the full collection will go on sale at all & chouette retail locations beginning Friday, July 18th, 2025.
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