New Pokémon merch line focuses on serpentine creatures like Rayquaza and Dragonair
The official Pokémon Center in Japan has announced a new line of merchandise with a unique and charming theme, focusing on “nyoronyoro,” or long and slithery, Pokémon.
This new collection features a wide range of goods that creatively incorporate the elongated bodies of various serpentine and eel-like Pokémon into their designs.
The lineup includes a variety of creatively designed household items, including a mug with a handle shaped like the Pokémon Dratini.
Other items include a pen stand designed to look like the Pokémon Serperior is coiling around it, and a smartphone stand featuring the electric eel-like Pokémon, Eelektross.
The collection also features a series of “Long Nyoronyoro Plushies.”
These long, cuddly plush toys include the Pokémon Dragonair, Milotic, and the legendary Pokémon, Rayquaza.
The full lineup of goods features apparel, stationery, and other accessories:
Plush & Figures
- Long Nyoronyoro Plush (Dragonair, Milotic, or Rayquaza) – ¥9,900 each
- Serperior Pen Stand Figure – ¥3,960
- Eelektross Smartphone Stand Figure – ¥3,960
- Applin Plush Drawstring Bag – ¥1,430
- Dudunsparce (Three-Segment Form) Plush Pen Case – ¥2,200
Homeware & Kitchen
- Coiling Dratini Mug – ¥2,970
- Towel Blanket – ¥4,950
- Long Tumbler (Milotic or Group Art) – ¥1,870 each
- Small Plate Collection – ¥880
- Huntail & Gorebyss Paired Chopstick Rest Set – ¥1,980
Apparel
- T-Shirts (3 different designs) – ¥4,400 each
- Long-Sleeved T-Shirt (Gyarados design) – ¥4,400
Stationery & Accessories
- Masking Tape – ¥770 each
- Stickers – ¥440 each
- Horizontal Notebook – ¥550
- Sticky Note Set – ¥880
- Acrylic Keychains – ¥770 each
- A4 Clear File – ¥385
The new collection will be released first on the “Pokémon Center Online” store.
The online launch is scheduled for Thursday, the 21st of August, at 10:00 AM Japan Standard Time.
The in-store release at physical Pokémon Center locations across Japan will follow on Saturday, the 23rd of August, 2025.
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