NEW ERA reveals extensive new line of Gundam caps and apparel
Bandai’s lifestyle division has announced a new collaboration through its STRICT-G apparel label that merges the distinctive aesthetic of Japanese animation with the heritage of a major American headwear brand.
This upcoming collection interprets the military style of the Mobile Suit Gundam universe through a sports and lifestyle lens to offer high-quality fashion items suitable for daily use.
The “STRICT-G x NEW ERA Mobile Suit Gundam” lineup is scheduled to launch early next year and features a variety of iconic cap silhouettes alongside graphic t-shirts that celebrate the conflict between the Earth Federation Space Force and the Principality of Zeon.
Let’s take a look at the full lineup for the new “STRICT-G x NEW ERA Mobile Suit Gundam” collab collection!
- STRICT-G NEW ERA Mobile Suit Gundam 59FIFTY Cap
- Price: 6,600 yen (approx. $45.00 USD / £35.00 GBP)
Two caps based on New Era’s standard 59FIFTY model have been created, each with a bicolor design and the military mark of either the Earth Federation or the Principality of Zeon embroidered in 3D on the front, while the flat visor can be curved to suit individual preferences.
- STRICT-G NEW ERA Mobile Suit Gundam 9FORTY A-FRAME TRUCKER
- Price: 4,620 yen (approx. $31.00 USD / £25.00 GBP)
These breathable mesh caps utilize a unique single-panel front structure to maintain their shape and feature the series title logo embroidered for a classic, casual look.
- STRICT-G NEW ERA Mobile Suit Gundam 9TWENTY Damage Cap
- Price: 4,950 yen (approx. $33.00 USD / £26.50 GBP)
These four caps have been designed with a soft, unstructured front for a comfortable fit and features distressed processing to create a worn-in vintage aesthetic that pairs well with the embroidered military emblems of Earth and Zeon.
- STRICT-G NEW ERA Mobile Suit Gundam 9FIFTY ONE YEAR
- Price: 6,380 yen (approx. $43.00 USD / £34.00 GBP)
This adjustable model features the text “One Year War” embroidered on the front and retains the high crown and flat visor silhouette that defines the brand’s style.
- STRICT-G NEW ERA Mobile Suit Gundam T-SHIRT
- Price: 7,150 yen (approx. $48.00 USD / £38.00 GBP)
These cotton shirts feature frost processing to achieve a faded texture and depict two famous scenes, including the Gundam battling the Gouf and Char’s Z’Gok destroying a GM.
- STRICT-G NEW ERA Mobile Suit Gundam CAP KEYHOLDER HARO
- Price: 2,750 yen (approx. $18.50 USD / £15.00 GBP)
This palm-sized recreation of a New Era cap is designed with the face of the mascot character Haro and can be attached to bags or keys as a playful accent.
This release joins a wave of anime and hobby merchandise announced this week, such as the Ichiban Kuji One Piece Card Game collection and new Dragon Quest figures from McDonald’s Japan.
Pre-orders for the collection will begin on the Premium Bandai online store on Saturday, January 3, 2026, at 13:00.
General sales at STRICT-G locations, including the Tokyo Odaiba and Neopasa Shizuoka stores, will commence the following week on Saturday, January 10, 2026.
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