New "Chiikawa x Sanrio" collab announced, launches this June

Get ready for an overload of adorable, as Sanrio has announced an exciting new collaboration with Chiikawa.

This collab is expected to be incredibly popular, after Chiikawa’s recent team up with McDonald’s Japan sold out in record time, leading to the collab being cut short.

chiikawa mcdonalds 2025 10 — Chiikawa’s recent McDonald’s collab sold out in record time – partly due to rampant reseller activity

Chiikawa, the popular character known for its endearing adventures and charming expressions, has captured hearts across Japan and beyond through social media and merchandise.

Sanrio, the global powerhouse behind iconic characters like Hello Kitty and My Melody, consistently brings joy to millions worldwide.

This collaboration brings together two titans of cuteness in a truly unique and charming collection that fans of both franchises won’t want to miss.

The core concept of this collaboration is incredibly cute, with the paired characters “cosplaying” as each other by donning adorable “fluffy suits”.

This design allows for a fresh take on the popular characters, creating unique and heartwarming visuals.

The character pairings include:

Chiikawa wearing a Hello Kitty suit
Hachiware wearing a Cinnamoroll suit
Usagi wearing a Pompompurin suit
Momonga wearing a Kuromi suit
Furuhonya wearing a My Melody suit

The “Chiikawa x Sanrio Characters” series includes a collection of 21 items, ranging from practical everyday goods to charming secret collectibles.

Let’s take a closer look at all of the goods that will be available as part of the latest “Chiikawa x Sanrio” collab:

Plush Toys – 3,696 yen each
- 1. Chiikawa x Hello Kitty Plush Toy
- 2. Hachiware x Cinnamoroll Plush Toy
- 3. Usagi x Pompompurin Plush Toy
- 4. Momonga x Kuromi Plush Toy
- 5. Kani x My Melody Plush Toy

6. Pochettes (5 types) 2,794 yen each
- Pochettes featuring the cute “Chiikawa” characters wearing Sanrio character headgear. The shoulder strap can be removed and used as a pouch.

7. Mascot holder (5 types) – 2,497 yen each
- Mascot holders of “Chiikawa” wearing Sanrio character costumes.
  Attach them to your bag and take them with you when you go out!
8. Sticker set – 550 yen
- A set of cute large stickers that you can put in your smartphone case and small stickers that are easy to use.

9. Eco Bag – 1,496 yenA large eco bag that is convenient for shopping.
Fold it up and store it in the inner pocket for compact carrying♪
10. Tote Bag – 2,497 yen
A tote bag made of durable canvas fabric that is perfect for daily use.
It is large enough to fit A4 size documents!
11. Set of 2 Flat Pouches – 1,980 yen
A set of large and small pouches that are easy to use depending on the purpose. The zipper has a star charm.

12. Secret Flocked Mascot (10 types) – 990 yen
- Flocked mascot charms – the design of Chiikawa and Sanrio characters wearing fluffy costume suits is so cute!
  *This is a secret type. You cannot choose the contents.
- *The Secret Flocked Mascot Charms can be purchased as a complete set, which includes one of each type. Depending on the store and the number of items in stock, you may not be able to get a complete set.

13. Secret Hair Clips (10 types) – 946 yen
- Mascot-type hair clips featuring Chiikawa and friends turn into Sanrio characters, and Sanrio characters turn into Chiikawa and friends. They
  look so cute wearing each other’s headgear♡
  *This is a secret type. You cannot choose the contents.
- *The secret hair clips can be purchased as a complete set, which includes one of each type. Depending on the store and the number of items in stock, you may not be able to get the complete set.

To celebrate the launch, customers who purchase ¥3,300 (tax included) or more, including at least one “Chiikawa x Sanrio Characters” product, will receive one limited-quantity mini drawstring pouch (5 types total) on a first-come, first-served and random basis.

Chiikawa x Sanrio 7 — Customers purchasing over 3,300 yen worth of goods will receive a limited edition drawstring pouch

The “Chiikawa x Sanrio Characters” merchandise will be available starting Friday, June 13th, 2025, at Sanrio Shops nationwide, Sanrio corners in department stores, and the Sanrio Online Shop.

To ensure fair access and to avoid scalping situations as seen with the recent Chiikawa McDonald’s Japan collab, purchase restrictions will be in place for some items from June 13th to June 19th.

During this time, in store purchases will be limited to 1 of each item and character, with the secret flocked mascots and secret hair clips limited to 10 of each.

Online sales from the 13th to 19th June will be limited to 2 of each item and character, with the same restrictions regarding the flocked mascots and hair clips applying.

For in-store sales on the initial release day, June 13th, access will be limited to customers who have won a pre-sale lottery through the Sanrio Group’s “Sanrio+” membership service.

The lottery is open to those who have registered as Sanrio+ members and are in the Silver Stage or Gold Stage of Sanrio+ Heart Collection.

Lottery Application — If you want to purchase the Chiikawa x Sanrio collab in store on the first day, you’ll need to enter a lottery to win a timed slot at your chosen store

The lottery registration period is from May 30th (10:00 AM JST) to June 2nd (11:59 PM JST), with results scheduled to be announced on June 6th.

If you’re looking to head to a Sanrio store to pick up some of the new “Sanrio x Chiikawa” collab merch, you can find more details regarding the lottery process on the official Sanrio website. A full list of participating stores is also available.

For those who can’t make it down to a physical store, or miss out via the lottery, you can pick up the collab merch on the Sanrio online store from June 13th.

Source: Official Website

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