New Blue Lock x Wendy’s collab reveals themed menu and exclusive merch
A new collaboration has been announced between the fast-food chain Wendy’s First Kitchen and the globally popular soccer anime series, Blue Lock.
The new partnership will feature a new, limited-edition menu item, a nationwide gift-with-purchase campaign, and a lineup of exclusive food and merchandise at four specially decorated stores.
The main, nationwide promotion is centered on a new, limited-edition flavor of the chain’s flavored French fries, the “GOAL BONUS Steak Flavor.”
Customers who purchase a set that includes this new flavor will receive a free, exclusive B5-sized clear file, with a total of twelve different designs to collect.
In addition to this nationwide campaign, four of the Wendy’s First Kitchen locations will be transformed into “special collaboration stores.”
These locations will feature exclusive, Blue Lock-themed decorations, including new, original artwork, as well as a lineup of exclusive menu items and merchandise that can only be purchased at these specific stores.
The four special collaboration stores are located at Ikebukuro North Exit (Tokyo), Yokohama Parnard (Kanagawa), Apita Anjo Minami (Aichi), and Umeda Shibata-cho (Osaka).
The exclusive menu at these four stores includes:
- Yoichi Isagi Double Bacon Cheeseburger: ¥1,400 (approx. $9.50 USD / £7.50 GBP)
- Seishiro Nagi Double Cheese Carbonara: ¥1,400 (approx. $9.50 USD / £7.50 GBP)
- Meguru Bachira Yellow Cheese Nuggets: ¥1,000 (approx. $6.80 USD / £5.40 GBP)
- Rin Itoshi Emerald Green Tapioca: ¥1,000 (approx. $6.80 USD / £5.40 GBP)
- Hyoma Chigiri Peach Strawberry Tapioca: ¥1,000 (approx. $6.80 USD / £5.40 GBP)
- Sae Itoshi Peach Pink Tapioca: ¥1,000 (approx. $6.80 USD / £5.40 GBP)
- Oliver Aiku Blue Melon Soda Float: ¥1,000 (approx. $6.80 USD / £5.40 GBP)
Customers who purchase one of these exclusive menu items will receive a free, random original coaster, with twelve different designs available.
An exclusive line of merchandise will also be sold at these four locations.
The exclusive merchandise includes:
- Trading Hologram Can Badges (7 random varieties): ¥700 (approx. $4.75 USD / £3.75 GBP)
- Trading Acrylic Stands (12 random varieties): ¥900 (approx. $6.10 USD / £4.85 GBP)
- Trading Hologram Cards (2-pack, 20 random varieties): ¥550 (approx. $3.75 USD / £3.00 GBP)
- Acrylic Stand Figures (7 varieties): ¥1,500 (approx. $10.20 USD / £8.10 GBP)
- BIG Acrylic Stand Figures (7 varieties): ¥3,500 (approx. $23.75 USD / £18.80 GBP)
- Lunch Tote Bag: ¥2,000 (approx. $13.60 USD / £10.80 GBP)
- Flake Sticker Set (12 pieces): ¥800 (approx. $5.45 USD / £4.30 GBP)
The Blue Lock collaboration campaign is scheduled to begin at Wendy’s First Kitchen and First Kitchen locations across Japan (excluding racetrack locations) on Friday, the 31st of October, 2025.
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