My Melody collaborates with Seiko for new 50th anniversary watch
Popular Sanrio character My Melody is celebrating her milestone 50th anniversary, and to mark this special occasion, she’s teaming up with renowned Japanese watchmaker Seiko for a limited-edition collaborative timepiece.
My Melody, first introduced by Sanrio in 1975, has charmed generations with her kind and honest personality, often depicted alongside her best friend, Flat the mouse, or her rival, Kuromi.
This collaboration with Seiko, a brand synonymous with precision and timeless design, offers fans a sophisticated yet adorable way to celebrate five decades of My Melody.
The special 50th-anniversary watch features a refined and subtly cute design. Its delicate pink dial is beautifully complemented by a sleek metal band, creating an elegant aesthetic suitable for adults.
The dial itself is adorned with charming details that My Melody fans will adore: a sparkling ribbon is delicately placed at the 12 o’clock position, while a tiny, adorable My Melody sits nestled among flowers at the 6 o’clock mark.
Adding a whimsical touch, My Melody’s butterfly friend celebrates alongside her at the 10 o’clock position (which signifies 50 minutes past the hour), ensuring that every glance at the watch brings a moment of joy and cuteness.
This commemorative watch is a truly exclusive item, limited to just 2,000 pieces worldwide.
Each watch will feature a special engraving of My Melody wearing a flower crown on its case back, along with its unique edition number from 1 to 2000, making it a highly collectible piece for dedicated fans and watch enthusiasts alike.
The timepiece comes presented in a special house-shaped box, beautifully designed with a fairy-like My Melody, making it an exquisite display piece or a perfect gift.
The watch itself boasts a versatile metal band that pairs effortlessly with both formal and casual attire, ensuring its practicality for daily wear.
Its enhanced daily life water resistance (10 ATM waterproof) ensures peace of mind for wear in various settings.
The elegant and charming “Seiko x My Melody 50th Anniversary Collaboration Watch” is now available for pre-order via the PREMICO online shop, priced at ¥43,780 (tax included, approx. $302.60 USD/£226.74 GBP).
Fans who successfully order the limited edition watch can expect shipping to commence in early October 2025.
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