Kura Sushi’s new BT21 collaboration campaign to feature exclusive merch and menu items
The nationwide conveyor belt sushi chain, Kura Sushi, has announced its third collaboration campaign with the globally popular character brand from LINE FRIENDS, BT21.
The new event will feature a wide range of exclusive prizes that can be won through the restaurant’s signature “Bikkura Pon!” system, a themed menu, and a separate gift-with-purchase promotion.
A limited-time menu of three special items will be available, each themed around a different group of the BT21 characters.
The special menu includes:
- RJ and TATA’s Tuna & Tobiko Chumoppa: ¥280
A Korean-style rice ball sushi.
- CHIMMY and SHOOKY’s Chocolate Banana Parfait: ¥530
A layered dessert with chocolate flakes, sponge cake, and chocolate ice cream.
- MANG, COOKY, and KOYA’s Peach Cider Jelly: ¥530
A colorful drink made with peach soda and cider jelly.
Each of these menu items will come with a free, exclusive sticker.
For the duration of the campaign, the “Bikkura Pon!” prize machines, which are located at each table, will be stocked with a variety of exclusive BT21 goods.
The lineup of “Bikkura Pon!” prizes includes:
- Figures (7 varieties)
- Can Badges (10 varieties)
- Acrylic Stickers (10 varieties)
A gift-with-purchase campaign will also be held in two phases.
For every ¥2,500 spent, customers will receive a free, limited-edition piece of original merchandise.
The first phase of the giveaway will offer one of four possible exclusive clear files.
The second phase will feature one of seven possible exclusive cushion charms.
The campaign will be held at Kura Sushi locations nationwide, with the exception of the Osaka Kansai Expo store.
The collaboration is scheduled to begin on Friday, the 3rd of October, 2025.
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