Interactive Pokémon Trainer Experience Set to Tour Europe in 2027
A groundbreaking new entertainment project designed to let fans experience the Pokémon world as real-life trainers was officially announced today, May 27, 2026.
The initiative is a direct collaborative effort between Japanese real estate developer Mitsui Fudosan, Canadian multimedia studio Moment Factory, and The Pokémon Company International.
This ambitious endeavor aims to recreate the highly popular Pokémon universe within physical spaces by utilizing advanced interactive technology and innovative storytelling techniques.
Attendees will have the unique opportunity to connect with fellow fans in the real world while embarking on an immersive adventure as actual Pokémon trainers.
The real-world interactive event is currently scheduled to launch in Europe during the spring of 2027.
Following the initial European debut, organizers plan to take the immersive experience on tour across multiple different global regions.
This collaborative Pokémon project serves as the very first initiative in a newly established location-based entertainment partnership between Mitsui Fudosan and Moment Factory.
Both companies are operating as executive producers to merge their respective strengths and create entirely new value in the entertainment sector.
Mitsui Fudosan brings its extensive knowledge and vast network in physical space development to the global project.
Moment Factory provides its cutting-edge production capabilities as a world-renowned entertainment studio specializing in immersive multimedia events.
Headquartered in Montreal, Moment Factory has successfully delivered over 600 projects across the globe over the past 25 years.
The studio maintains an impressive portfolio of collaborations, having produced immersive visual experiences for Universal Studios, FIFA, Billie Eilish, and the K-POP group TWICE.
The Pokémon Company International is directly overseeing the brand’s involvement, bringing the globally recognized series into this fresh interactive format.
Andy Gose, Head of Media Production at The Pokémon Company International, expressed excitement that this project will bring joy to trainers and further elevate their passion for adventure.
Dominic Audet, Co-Founder of Moment Factory, stated that the partnership aims to establish a new global standard for how people interact with brands and physical spaces.
Kazunori Yamashita, Managing Executive Officer of Mitsui Fudosan, emphasized the company’s commitment to delivering unprecedented experiences by connecting people, places, and communities.
Organizers plan to release additional specific details regarding the exact countries the new Pokémon experience will visit in the near future.
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