Hatsune Miku teams up with Lawson for exclusive new autumn merch line

A new autumn-themed collaboration has been announced between the nationwide convenience store chain Lawson and the virtual singer Hatsune Miku.

The new campaign will feature a variety of in-store promotions, exclusive collaboration food products, and original merchandise, all based on new illustrations of Hatsune Miku in stylish autumn fashion outfits.

The first part of the promotion will take the form of a gift-with-purchase campaign.

Customers who purchase any three qualifying snack products at the same time will receive one of four different, free “original visual sheets.”

A special “Hatsune Miku Glass & Grape Jelly” set will also be available for purchase.

In addition to the food promotions, a line of original, exclusive merchandise will also be available for purchase directly in the stores.

The in-store merchandise includes:

“Pon! Nui” Hatsune Miku Plush Toy
- Price: ¥3,850 (approx. $26 USD / £19 GBP)

B2 Tapestry
- Price: ¥3,850 (approx. $26 USD / £19 GBP)

Acrylic Stand
- Price: ¥1,760 (approx. $12 USD / £9 GBP)

CD-style Acrylic Keyholder
- Price: ¥1,100 (approx. $7.5 USD / £5.5 GBP)

Acrylic Diorama
- Price: ¥4,400 (approx. $30 USD / £20 GBP)

To further promote the collaboration, a special, in-store broadcast featuring Hatsune Miku will be played in Lawson stores.

A special lottery campaign will also be held for members of the Ponta card and d Point card loyalty programs.

Members will be able to enter a draw for a chance to win tickets to the upcoming “Hatsune Miku LAWSON 50th Anniversary Special LIVE” concert, which will be held in January 2026.