GU Reveals New Vacation Themed Kirby Apparel Line

Japanese fashion retailer GU has officially announced a new collaboration with the Kirby franchise, bringing a touch of summer relaxation to their apparel lineup.

The collection is centered around the “Pupupu Resort” theme, designed to evoke the feeling of a laid-back vacation.

Kirby is a beloved action game series developed by HAL Laboratory and published by Nintendo.

The games follow the adventures of the pink, spherical protagonist who possesses the ability to inhale objects and enemies to copy their abilities.

Known for its charming visuals and accessible gameplay, the series features a cast of colourful characters including the Waddle Dees.

This new range includes a variety of garments such as T-shirts and lounge wear suitable for both indoor relaxation and outdoor activities.

The designs depict Kirby and Waddle Dee enjoying a holiday, featuring playful motifs of swimming, eating, and lounging around.

The women’s selection highlights the resort’s food, offering T-shirts and pajamas adorned with fruit and sweet treats.

For men, the items incorporate classic pixel art alongside vacation elements like palm trees and Waddle Dees floating in inner tubes.

The children’s line mirrors the fruit patterns seen in the women’s collection while adding fun scenes of the characters swimming.

Let’s take a look at the lineup!

• Women’s Graphic T-Shirt (Kirby)
  • Price: 1,490 yen (approx. $10 USD / £8 GBP)

• Women’s Satin Pajamas (Short Sleeve & Shorts)
  • Price: 2,490 yen (approx. $17 USD / £13 GBP)

• Men’s Graphic T-Shirt (Kirby)
  • Price: 1,490 yen (approx. $10 USD / £8 GBP)

• Men’s Pile Lounge Set (Short Sleeve & Shorts)
  • Price: 2,990 yen (approx. $20 USD / £16 GBP)

• Kids’ Graphic T-Shirt (Unisex)
  • Price: 990 yen (approx. $7 USD / £5 GBP)

• Girls’ Graphic T-Shirt
  • Price: 990 yen (approx. $7 USD / £5 GBP)

• Kids’ Sweat Shorts (Unisex)
  • Price: 1,490 yen (approx. $10 USD / £8 GBP)

• Pouch (Kirby)
  • Price: 1,990 yen (approx. $13 USD / £11 GBP)

The collection is scheduled to launch on Friday, May 1, 2026.

They will be available at GU locations nationwide in Japan and through the official online store.

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