FAIRY TAIL’s Most Popular Characters Reunite for Huge New 20th Anniversary Merch Collection
Bandai Spirits has fully revealed the prize lineup for its upcoming Fairy Tail 20th Anniversary Ichiban Kuji, with new MASTERLISE figures of Natsu, Lucy, Happy and Erza leading a collection celebrating two decades of Hiro Mashima’s hugely popular manga.
Fairy Tail began serialization in 2006 and follows Natsu Dragneel, Lucy Heartfilia and the other members of the Fairy Tail guild as they take on increasingly dangerous jobs, rival guilds and magical threats across the world of Earth-land.
The anniversary lottery looks back toward the early years of the series, combining character figures with artwork and collectibles based on the original manga.
Let’s take a look at all of the prizes on offer for fans to win!
The A Prize – Natsu Dragneel MASTERLISE marks Natsu’s first appearance in the figure line, recreating the Dragon Slayer in his classic outfit with a confident stance across an approximately 25 cm figure.
The B Prize – Lucy Heartfilia MASTERLISE also makes its series debut, presenting the Celestial Spirit Mage in her familiar early-series appearance across an approximately 23 cm figure.
The C Prize – Happy MASTERLISE brings Natsu’s longtime Exceed companion into the range for the first time, capturing his cheerful appearance in a compact approximately 7 cm figure.
The D Prize – Celestial Spirit Desktop Mascot features two blind-boxed designs based on Aquarius and Virgo, bringing two of Lucy’s best-known summoned spirits into the collection as small desk figures.
The E Prize – Manga Cover Acrylic Stand includes ten blind-boxed designs based on Fairy Tail volume covers, with each stand incorporating a guild emblem connected to the featured character.
The F Prize – Clear Poster offers 12 selectable A3 designs using original illustrations by Hiro Mashima, giving the lower-tier prizes a stronger connection to the manga’s artwork.
The G Prize – Sticker Assortment includes 12 selectable sets built around illustrations from the original series, with each pack containing multiple stickers in different formats.
The Last One Prize – Erza Scarlet MASTERLISE gives the Fairy Tail mage her first figure in the MASTERLISE line, recreating her classic appearance in an approximately 25 cm figure that is awarded to whoever purchases the final remaining ticket at a participating location.
Erza also serves as the prize for the Double Chance campaign, which offers fans a second chance at winning the same MASTERLISE figure offered as the Last One Prize when they use their tickets to enter the campaign draw online.
Each ticket in the Fairy Tail 20th Anniversary Ichiban Kuji will be priced at ¥850 (approx. $5 USD / £4 GBP).
Sales begin across Japan on October 3, 2026, through participating convenience stores, hobby shops, bookstores, selected drugstores and official Ichiban Kuji locations, while Ichiban Kuji Online sales open at 5:00 PM JST on October 5.
International availability may vary, as in some cases Bandai may offer the full Ichiban Kuji lottery for sale or alternatively only a selection of the figures may become available through their dedicated Ichibansho figure line that is comprised solely of Ichiban Kuji figures that are not being offered internationally as lottery prizes.
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