Eren, Mikasa and Armin Get Stunning Makeovers in New Attack on Titan Collab
The Japanese beauty salon search and reservation service Hot Pepper Beauty has officially announced an upcoming collaboration featuring the massively popular Attack on Titan anime franchise.
This exciting partnership encourages fans to overcome their psychological walls and embrace new forms of self-expression through a series of humorous commercials and social media events where familiar characters get brand new haircuts.
Attack on Titan is a globally celebrated dark fantasy franchise based on the manga created by Hajime Isayama.
The narrative focuses on the desperate and brutal struggle of humanity against mysterious, towering giants known as Titans.
The harsh fates and complex mysteries surrounding main characters like Eren, Mikasa, and Armin have captivated audiences around the world for years.
The animated adaptation originally debuted in 2013 and spanned four incredibly successful seasons, culminating in a highly emotional and breathtaking finale.
Hot Pepper Beauty is one of the largest and most widely used platforms for searching and booking hair salons and relaxation facilities in Japan.
Users can easily find beauty salons that match their exact preferences and complete their reservations online at any time.
Let’s take a look at what fans can expect from this new collaboration!
- “Humanity, Hairstyles are Free!” Television Commercial
This humorous video features familiar characters discussing their fresh new hairstyles.
It carries a positive message encouraging people to enjoy free self-expression without worrying about the fear of failure or the judgment of others.
- Official X Image Giveaway
Fans who simply “like” designated posts on the social media platform X will receive an exclusive image of the character receiving a makeover.
- “Sasha’s Sound Argument” Teaser Movie
A comical web movie where Eren and his friends hold a planning meeting to decide who will appear in the promotional commercial.
- Outdoor Advertising and Special Content
A special movie featuring an additional popular character and original voice audio will also be released for fans to enjoy.
The television commercials will be broadcast on stations nationwide in Japan, excluding certain regions.
Special outdoor advertisements will be displayed in major areas of Tokyo, such as Ikebukuro and Shinjuku.
The teaser movie officially began streaming on Thursday, February 19, 2026.
The television commercial broadcasts and the limited image campaign on X are scheduled to fully launch on Tuesday, February 24, 2026.
The limited design outdoor advertisements are planned to start appearing on Monday, March 2, 2026.
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