Cogimyun celebrates 10th anniversary with exclusive merch collection
Shimamura, a popular Japanese apparel and lifestyle retailer, is set to launch an adorable new Sanrio merchandise collection.
The exclusive range is being released to celebrate the 10th anniversary of Cogimyun, Sanrio’s super cute flour fairy character.
Sanrio is known for its extensive collaborations and merchandise lines that highlight their vast array of characters, including popular characters like Hello Kitty and My Melody.
Cogimyun, a piece of flour who dreams of becoming an onigiri, has garnered a loyal following since her debut for her shy personality and cute design.
Shimamura, recognized for its trendy yet affordable fashion and goods, is a frequent collaborator with popular franchises, providing an accessible outlet for fans to acquire special character merchandise.
The commemorative line-up focuses on practical and cute accessories, perfect for daily use or as collector’s items.
Let’s take a closer look at the items included in the collection:
Left to right:
- Foldable eco bags (2 types) – 649 yen each
- Cooling tote bag (2 types) – 1,419 yen each
- Drum-shaped pouch (2 types) – 1,419 yen each
- Square pouch (2 types) – 869 yen each
The “Cogimyun 10th Anniversary collection” will officially debut in Shimamura stores across Japan from Wednesday, June 18th, 2025.
For those who prefer online shopping, the collection will also become available on the Shimamura online store from 3:00 PM JST on the same day.
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