Burger King Japan reveals new Kagurabachi collaboration with exclusive merchandise
A new collaboration has been announced between the fast-food chain Burger King Japan and the globally popular manga series, Kagurabachi.
Kagurabachi, created by Takeru Hokazono, is a hit series from Shueisha’s Weekly Shōnen Jump that has achieved massive and rapid international success.
This new partnership will feature a lineup of three new, limited-edition burger sets along with an exclusive gift-with-purchase campaign.
It was initially teased by images of goldfish from the manga appearing on a Burger King restaurant earlier this week.
The new menu items are the “Frame Smoke” sets, which are themed around Burger King’s signature, flame-grilled 100% beef patties and a new, “special smoky mayo sauce.”
The three different sets are as follows:
- Set A: “Frame Smoke Double Cheeseburger”
- Set B: “Frame Smoke Bacon Double Cheeseburger”
- Set C: “Frame Smoke Chicken Double Cheeseburger”
Each of the sets is priced at ¥1,190 (approx. $8 USD/£6 GBP).
Customers who purchase any of the three “Frame Smoke” sets will receive a free, exclusive, original acrylic keyholder, while supplies last.
The keyholders feature a new, original illustration of the series’ main characters, Chihiro Rokuhira, Hakuri Sazanami, and Hiyuki Kagari, enjoying a meal at Burger King.
This new artwork was drawn by the manga’s original creator, Takeru Hokazono.
The keyholders are available in three different designs.
In a unique and unusual distribution method, each participating Burger King store will only have one of the three different designs available, meaning dedicated collectors will need to visit multiple locations to complete the set.
The new “Burger King x Kagurabachi” collaboration is a limited-time event.
The new menu and the giveaway campaign are scheduled to begin at Burger King locations across Japan from Friday, the 3rd of October, 2025.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
