Tomie and Hello Kitty Star in New Official Junji Ito x Sanrio Fashion Collection

Junji Ito and Sanrio are teaming up once again for a new official apparel collection starring Tomie, Pretty Boy, Hello Kitty and other fan favorite mascots.

Created in collaboration with popular streetwear brand NAVY, the new range includes ten different pieces spanning T-shirts, shirts, sweatshirts, knitwear and outerwear.

The collaboration builds on the contrasting artwork that originally brought Ito’s horror characters together with Sanrio, placing the unnerving beauty of Tomie and the mysterious Pretty Boy from Lovesickness alongside some of Japan’s cutest mascots.

Tomie and Hello Kitty take the largest share of the new lineup, continuing a pairing that has previously depicted Ito’s immortal horror icon surrounded by Kitty imagery while wearing bows and accessories inspired by the Sanrio character.

The Pretty Boy is also represented through designs featuring a wider group of Sanrio characters, including Lloromannic, Kuromi and Cinnamoroll, extending the range beyond the Tomie and Hello Kitty pairing that has become one of the collaboration’s best-known combinations.

NAVY has used the crossover across several different clothing styles rather than limiting it to graphic tees, with heavier pieces including a hoodie, layered-look sweatshirt, knitted cardigan and hooded jacket joining the shorter-sleeved designs.

The full Junji Ito x Sanrio x NAVY apparel lineup includes:

Tomie x Hello Kitty Printed T-Shirt – NT$890 (approximately $28 / £21)

Tomie x Hello Kitty Raglan-Sleeve T-Shirt – NT$890 (approximately $28 / £21)

Pretty Boy x Sanrio Printed T-Shirt – NT$890 (approximately $28 / £21)

Pretty Boy x Sanrio Washed T-Shirt – NT$990 (approximately $31 / £23)

Tomie x Hello Kitty Washed T-Shirt – NT$990 (approximately $31 / £23)

Tomie x Hello Kitty Patch Long-Sleeve Shirt – NT$1,690 (approximately $53 / £40)

Tomie x Hello Kitty Layered-Look Sweatshirt – NT$1,590 (approximately $50 / £38)

Tomie x Hello Kitty Hoodie – NT$1,690 (approximately $53 / £40)

Tomie x Hello Kitty Hooded Jacket – NT$2,090 (approximately $66 / £50)

Tomie x Hello Kitty Knitted Cardigan – NT$1,890 (approximately $59 / £45)

The new apparel collection arrives only a few months after the same crossover expanded into figures, with Good Smile Company opening pre-orders in July for its “G.S. Collection Gyaru Tomie x Hello Kitty” statue based on the collaboration’s popular artwork.

Tomie has also been involved in another major collaboration this year through Universal Studios Japan, where Junji Ito’s horror heroine is appearing in an original merchandise range created for Halloween Horror Nights 2026 and the park’s 25th anniversary.