The McDonald’s Japan x Street Fighter 6 collab reveals new “McDonald’s EX Color” costumes for Guile and Akuma

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McDonald’s Japan is set to expand its first-ever collaboration with Capcom’s hit fighting game, Street Fighter 6.

The collaboration launched in October with the release of a range of “Street Burgers,” based on popular characters Ryu, Ken and Chun-Li.

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A range of special in-game “McDonald’s EX Color” costumes have also been released as part of the collaboration, which has so far seen Ryu, Ken, Chun-Li and Vega (M. Bison) receive the special outfits.

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Now, McDonald’s Japan and Capcom have announced that Akuma (Gouki) and Guile are set to join the line-up of characters receiving collaboration color costumes.

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The announcement has sparked joy and surprise from some players, but not just because of the new McDonald’s themed costumes.

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The official Street Fighter X account is encouraging players to enjoy using the “‘Makudo’ EX Color” (マクド) costumes in-game.

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This “Makudo” phrasing is notable because McDonald’s Japan has two famous nicknames: “Makku,” which is common in Tokyo and most of the country, and “Makudo,” which is primarily used in the Kansai region, including Osaka.

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Street Fighter 6 developer Capcom is headquartered in Osaka, leading fans to speculate this is the reason for the “Makudo” branding.

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McDonald’s Japan has run playful campaigns in the past, such as a 2017 “Makku Army vs. Makudo Army” promotion, and has stated that both nicknames are officially acceptable.

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The “McDonald’s EX Color” costumes are being distributed via publicly released download codes.

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Here is the full lineup of available codes:

  • McDonald’s EX Color (Ryu)
    • Code: M3L4-WJAK-8FCH-6AYV
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  • McDonald’s EX Color (Chun-Li)
    • Code: CDU9-BBPC-DNQU-98M9
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  • McDonald’s EX Color (Ken)
    • Code: LFCU-8RYT-7MP9-RH8F
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  • McDonald’s EX Color (Akuma/Gouki)
    • Code: S78A-YLCN-FAT4-58XD
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  • McDonald’s EX Color (Guile)
    • Code: 3PXY-5EAT-X3QC-3YWJ
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The official Street Fighter X account provided instructions on how to redeem the codes.

After launching Street Fighter 6, players can navigate to “OPTION” from the multi-menu and select “Input Event Code.”

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The download codes for the Street Fighter 6 collaboration costumes are available for a limited time, as the deadline to redeem them in-game is December 12, at 16:59 (JST).

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