Snow Miku store celebrates 10th anniversary

The Snow Miku Sky Town store will celebrate its 10th anniversary in December 2024.

Snow Miku Sky Town 10th Anniversary Promotional Illustration

To celebrate this milestone Crypton Future Media, the company behind Hatsune Miku, has released a special 10th anniversary webpage and two new illustrations of “Snow Miku”.

Snow Miku is a popular mascot character based on the virtual singer Hatsune Miku.

Originally appearing as a snow sculpture of Hatsune Miku displayed at the Sapporo Snow Festival in 2010, she has become a distinct character and a “SNOW MIKU” festival has subsequently been held every year in Hokkaido.

Snow Miku currently serves as an ambassador for the Hokkaido prefecture and in September 2024 was given the role of Sapporo Tourism Ambassador to help promote tourism in Sapporo and the wider area.

The new illustrations were drawn by illustrators Madoka Morikura and iXima.

Snow Miku illustrations by Madoka Morikura and iXima
Original illustrations by Madoka Morikura (left) and iXima (right).

It has also been announced that a new “Snow Miku” statue based on the Madoka Morikura illustration will be made and that once completed, it will be exhibited in the Snow Miku Sky Town store.

Located in Sapporo’s New Chitose Airport, the Snow Miku Sky Town store is a retail outlet dedicated to selling Snow Miku merchandise.

The store also includes a museum featuring a life-size statue of Snow Miku as well as Snow Miku illustrations by numerous creators.

The interior of the Snow Miku Sky Town

Due to renovation work at New Chitose Airport, the Snow Miku Sky Town store will also be renovated prior to its 10th anniversary.

Described as a “large-scale” renovation, the shop space will be temporarily reduced in size and the museum will be closed between November 11th and December 19th 2024 while the renovation takes place.

During the store renovation, the life-size “Snow Miku” statue that was previously on display in the Sky Town store museum will be relocated to the Sapporo Snow Festival Museum located at Sapporo Hitsujigaoka Observatory in Toyohira Ward, Sapporo.

The life-size Snow Miku statue at the Snow Miku Sky Town store

The exact date when the life-size statue will be relocated to the Sapporo Snow Festival Museum has not yet been confirmed but will be publicly announced via the 10th anniversary official website once known.

Source: PR Times

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