SEGA Celebrates Sonic’s 35th Anniversary with New Pop-Up Shop Featuring Exclusive Goods
A special pop-up store celebrating the 35th anniversary of Sonic the Hedgehog will be held at Kiddy Land Osaka Umeda from June 27 to July 7, 2026.
The limited-time event commemorates 35 years of SEGA’s globally successful Sonic the Hedgehog action game franchise and will offer fans an opportunity to purchase a range of exclusive anniversary merchandise.
Sonic the Hedgehog is one of SEGA’s most recognizable video game series, featuring the iconic blue hedgehog known for his incredible speed and adventures across numerous games, animated productions, and other media.
Visitors to the anniversary store will be able to purchase a variety of newly created products featuring exclusive artwork produced specifically for the event.
The merchandise collection will showcase original illustrations created especially for the 35th anniversary celebration and unavailable through regular retail releases.
For every ¥2,000 spent including tax (approx. $14 USD/ £11 GBP), customers will receive one randomly selected commemorative sticker as a purchase bonus.
The promotional sticker giveaway consists of three different designs, with one design distributed at random for each qualifying purchase amount.
The anniversary pop-up store will operate at Kiddy Land Osaka Umeda between June 27 and July 7, 2026.
A selection of exclusive Sonic the Hedgehog 35th anniversary merchandise will be available throughout the event period while supplies last.
All bonus stickers and merchandise are subject to availability and may no longer be offered once stock has been depleted.
Event Details
| calendar_month DATE | Jun 27 2026 - Jul 07 2026 |
|---|---|
| schedule TIME | ALL DAY |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | Kiddy Land Osaka Umeda |
|---|---|
| map Area | Osaka |
| category CATEGORY | Gaming Pop Up Shop |
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