Pre-orders open for adorable new interactive Sakura Miku figure
Japanese hobby company SEGA FAVE has officially opened pre-orders for a cute new figure of Sakura Miku.
The new figure is being sold under the company’s premium hobby brand, “S-FIRE,” and features Sakura Miku rendered in the “Fuwapuchi” style.
“Fuwapuchi” is a popular design brand created through a collaboration between SEGA and the illustrator 三月八日/Sanpati.
It is known for a charming and cute art style with very distinctive, expressive eyes, and has previously been used for a wide range of merchandise, like plush toys.
This new product line evolves that 2D art style into a three-dimensional, interactive “gimmick figure.”
The latest release in the series features Sakura Miku, a popular, seasonal version of the virtual singer Hatsune Miku, who is themed around cherry blossoms.
The new “Fuwapuchi Deformed Figure” is a palm-sized, approximately 8 centimeter (just over 3 inches) tall figure with several interactive features.
It includes interchangeable, double-sided face plates that allow the user to change the character’s expression.
The figure also has a movable head and arms, which allows for a variety of different poses.
It is designed to be a collectible that can be displayed, played with, or taken along on outings.
The figure offers fans a new way to enjoy the adorable “Fuwapuchi” art style in a physical, interactive form.
The “Fuwapuchi Deformed Figure – Sakura Miku” is priced at ¥3,080 (approx. $21 USD/£15 GBP).
Pre-orders for the figure began on Monday, the 18th of August, at 11:00 AM Japan Standard Time, on the official S-FIRE website and at other hobby retailers.
The pre-order window is scheduled to run until the 16th of October, 2025, and the figure is planned to ship in April 2026.
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