Popular Pokémon Instant Noodles get a limited-edition flavor featuring Psyduck and Slowpoke
Japanese food company Sanyo Foods has launched a new, limited-edition flavor for its popular “Sapporo Ichiban Pokémon Noodle” line of instant noodles.
The new flavor, “Vertical Pokémon Noodle Seafood Champon,” was released as part of a broader “Pokémon Noodle Summer Campaign.”
Champon is a regional style of Japanese noodle soup, originating from Nagasaki, known for its rich broth made with a mix of pork, chicken, and seafood.
The Champon flavor’s packaging is themed around Water-type Pokémon, featuring the characters Slowpoke and Psyduck, with three different collectible lid designs available.
The noodle is a thick style with a chewy texture, and the champon-style soup base combines a pork and chicken broth with the flavors of squid, scallop, and oyster.
The included toppings are cabbage, corn, fish cake, and imitation crab.
This new flavor joins the existing Soy Sauce and Seafood versions of the noodles, which have also been released in new, limited-time packaging for the summer campaign, featuring Slowpoke and the Water-type Pokémon Piplup.
These products are all part of a prize lottery campaign.
By purchasing the noodles, customers can enter a draw to win one of two exclusive prizes.
The “A Course,” which requires proof of purchase of two products, offers a chance to win a special insulated bag.
The “B Course,” which requires the purchase of three products, gives entrants a chance to win a large, fluffy cushion shaped like a Pokémon Noodle cup.
Customers can enter the lottery either by uploading a photo of their store receipt to a special website or by mailing in the barcodes from the noodle cups on a postcard.
The new “Vertical Pokémon Noodle Seafood Champon” is priced at 259 yen (approx. $1.75 USD/£1.32 GBP).
It was released at supermarkets and other retailers across Japan earlier this week, starting on Monday, the 28th of July, 2025.
The summer prize campaign is currently running and will accept entries until the 30th of September, 2025.
Full details regarding entry to the prize campaign can be found on the promotional products themselves.
Pokémon fans outside of Japan who may not be able to get their hands on these noodles have an alternative option for Pokémon-themed noodles, thanks to Campbell’s.
The US soup maker is releasing a special Pokémon version of their famous Chicken Noodle soup.
Source: Official Website
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