Pokémon’s New Summer-themed Apparel Collection Features Popular Water-Types
Japanese fashion brand GU has announced a brand-new collaboration with the Pokémon franchise.
The “GU x Pokémon Summer Sea Apparel Collection” brings a refreshing ocean-inspired theme to the company’s affordable clothing selection.
The monster-catching video game series has entertained millions of fans worldwide with its vast roster of unique and powerful creatures.
For this special seasonal release, the designers heavily focused on beloved Water-type monsters that perfectly match a nautical aesthetic.
Fans will easily recognize iconic characters such as Pikachu, Totodile, Gyarados, Snorlax, Psyduck, Greninja, and Tatsugiri seamlessly integrated into the clothing designs.
Monsters like Totodile, Vaporeon, and Lapras naturally evoke intense nostalgia for older fans of the classic video game generations.
Meanwhile, newer additions like Quaxly and Finizen ensure that younger trainers who enjoy the recent Nintendo Switch titles are also well represented.
The marine look allows parents and children to easily coordinate their outfits during family beach trips or upcoming summer vacations.
The extensive lineup features a grand total of sixteen different types of apparel to ensure there is something for every type of fan.
Let’s take a look at the full range that will be available as part of the “GU x Pokémon Summer Sea Apparel Collection”!
- Graphic T-Shirt (4 Types)
- Price: 1,490 yen (approx. $9.90 USD / £7.80 GBP)
- Sweat Easy Half Pants (3 Types)
- Price: 1,490 yen (approx. $9.90 USD / £7.80 GBP)
- KIDS (Unisex) Graphic T-Shirt (3 Types)
- Price: 990 yen (approx. $6.60 USD / £5.20 GBP)
- KIDS (Unisex) Dry Active Shorts (3 Types)
- Price: 1,490 yen (approx. $9.90 USD / £7.80 GBP)
- KIDS (Unisex) Cotton Lounge Set (Short Sleeves & Short Pants) (3 Types)
- Price: 1,990 yen (approx. $13.20 USD / £10.40 GBP)
Adult sizing for the clothing ranges from XS all the way up to 3XL to accommodate a wide variety of customers.
The children’s clothing options are designed to cover heights between 100 and 160 centimeters.
This highly anticipated apparel collaboration will officially launch on Friday, May 22, 2026.
The collection will be available to purchase directly from GU retail store locations across Japan.
It will also be made available to order from this date through the official GU online storefront for those unable to visit in person.
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