Pokémon launches fresh new collab with mouthwash brand Listerine

Kenvue’s Listerine brand is set to launch an exciting collaboration with Pokémon, introducing original Pokémon-themed packaging for its Listerine Total Care series.

As well as the eye-catching new bottle designs, the collaboration also features the “Defeat Bad Bacteria! Campaign,” which will also run from June 1st.

For the campaign, customers who purchase eligible Listerine Total Care products can enter a lottery for a chance to win exclusive Pokémon merchandise, with 250 winners selected.

The new original packaging features popular Pokémon, each perfectly matched to the color of the five Listerine Total Care variants, with Pikachu making an appearance alongside them.

These special edition mouthwashes will hit shelves nationwide at drugstores across Japan starting Sunday, June 1st, 2025:

The purple Total Care Plus bottle features the Dragon-type Goomy.

The red-purple Total Care Zero Plus is adorned with the Fire-type Fuecoco.

The pink Total Care Gum Care features the Water/Psychic-type Slowpoke.

The blue Total Care Gum Protect showcases the Water-type Totodile.

The green Total Care Green Tea bottle highlights the Grass/Poison-type Bulbasaur.

A charming detail across all designs is that Pikachu and its partnered Pokémon are depicted with matching, wide-open mouths, ready to take on “bad bacteria”.

Kenvue emphasizes the importance of comprehensive oral care for overall health, noting that while cavities are decreasing in Japan, gum disease remains a concern among young people.

Brushing and flossing typically only clean about 25% of the tooth surface. Using mouthwash is crucial for chemically sanitizing bacteria in tooth crevices and gum pockets.

Through this fun Pokémon packaging, Kenvue hopes to encourage people of all ages to enjoy their oral care routine and maintain daily health.

To participate in the “Defeat Bad Bacteria! Campaign,” simply purchase any Listerine Total Care series product (even those with standard packaging) worth 1,000 yen or more.

Then, submit a copy of your receipt from a physical store or an online purchase receipt via the special campaign website.

Each person can enter once, and receipts can be combined. For online purchases, only receipts from Amazon.co.jp (sold by Amazon), LOHACO, ASKUL, and FEED are eligible.

The campaign runs from Sunday, June 1st, 2025, at 9:00 AM JST to Thursday, July 31st, 2025, at 5:59 PM JST.

Prizes Include:

A Prize: Relax at Home Course (100 winners) – A blanket designed with the Pokémon original package illustrations, which folds into the shape of a Listerine bottle.

B Prize: Get Active Course (100 winners total) – Divided into two sets:
- Drink Bottle & Drum Bag Set (50 winners)
- Yoga Mat (50 winners)

W/Double Chance Prize (50 winners) – A cup and towel set, offering an additional chance to win.

The campaign applies to all sizes of Listerine Total Care series products (100mL, 250mL, 500mL, 1000mL, 1500mL, 1Lx2P, 1Lx3P, 1Lx3P with pump), including specific variants like Total Care Plus, Total Care Zero Plus, Total Care Gum Protect, Total Care Green Tea, and Total Care Gum Care. Amazon Japan exclusive sets are also eligible.

For full campaign details and to apply, you can visit the official campaign website.

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