Persona’s New Village Vanguard Exclusive 30th Anniversary Merch Collection Features Artwork by Ryosuke Takeuchi
Atlus used the third installment of its official Persona 30th anniversary program, Persona 30th Goods & Event Information Bureau, to unveil a new merchandise collaboration with illustrator Ryosuke Takeuchi.
Alongside the announcement, newly created artwork was revealed featuring the main protagonists from across the Persona series, spanning from Revelations: Persona through Persona 5.
The collaboration marks another commemorative project tied to the ongoing celebrations surrounding the Persona franchise’s 30th anniversary, which also includes a series of newly announced live concerts that will take place in multiple locations across Asia during 2026.
For this project, each protagonist has been depicted in specially designed original outfits created exclusively for the collaboration rather than their standard in-game appearances, bringing together characters from multiple generations of the series through Takeuchi’s distinctive artistic style.
The artwork serves as the foundation for a wide range of merchandise that will be released exclusively through Village Vanguard.
Fans can purchase character-specific items including acrylic character stands, acrylic badges, initial-themed acrylic keychains, clear cards, and traditional pin badges featuring the newly illustrated designs.
Let’s take a look at the full collection in more detail!
- Revelations: Persona Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Persona 2: Innocent Sin Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Persona 2: Eternal Punishment Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Persona 3 Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Persona 3 Portable Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Persona 4 Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Persona 5 Big Character Stand
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Revelations: Persona Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Innocent Sin Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Eternal Punishment Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Portable Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 4 Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 5 Mini Character Stand
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Revelations: Persona Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Innocent Sin Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Eternal Punishment Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Portable Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP
- Persona 4 Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 5 Standard Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Revelations: Persona Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Innocent Sin Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Eternal Punishment Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Portable Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 4 Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 5 Mini Character Acrylic Badge
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Revelations: Persona Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Innocent Sin Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Eternal Punishment Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Portable Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 4 Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 5 Standard Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Revelations: Persona Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP
- Persona 2: Innocent Sin Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 2: Eternal Punishment Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 3 Portable Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 4 Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Persona 5 Mini Character Initial Acrylic Keychain
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Revelations: Persona Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 2: Innocent Sin Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 2: Eternal Punishment Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 3 Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 3 Portable Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 4 Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 5 Standard Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Revelations: Persona Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 2: Innocent Sin Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 2: Eternal Punishment Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 3 Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 3 Portable Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 4 Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Persona 5 Mini Character Clear Card
- Price: 700 yen (approx. $4 USD / £3 GBP)
- Revelations: Persona Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 2: Innocent Sin Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 2: Eternal Punishment Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 3 Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 3 Portable Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 4 Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 5 Standard Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Revelations: Persona Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 2: Innocent Sin Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 2: Eternal Punishment Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 3 Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 3 Portable Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 4 Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona 5 Mini Character Can Badge
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Persona Series Tote Bag
- Price: 4,500 yen (approx. $29 USD / £23 GBP)
- Persona Series A3 Tapestry
- Price: 3,000 yen (approx. $19 USD / £15 GBP)
- Persona Series Desk Mat
- Price: 3,500 yen (approx. $22 USD / £18 GBP)
Orders for the collection opened through the Village Vanguard online store on June 12 and will remain available until June 28.
Products from the collaboration are expected to be delivered between mid and late August 2026 following the conclusion of the order period.
The Persona 30th Goods & Event Info Bureau broadcast also announced a brand new promotional collaboration between the Persona series and the major Japanese convenience store chain Lawson.
The announcement featured popular characters from the franchise completely transformed into the shape of the popular Lawson snack, Karaage-kun.
Fans are currently waiting to see if this collaboration leads to exclusive merchandise, special in-store food packaging, or unique physical rewards.
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