Orders set to open for new Hello Kitty and Kuromi fashion collections
Sanrio is launching an exciting new collaboration that will be exclusively available through Japanese fashion retailer Avail.
Fans will be able to get their hands on a range of exclusive apparel featuring fan favorite Sanrio characters Hello Kitty and Kuromi.
This unique partnership has been designed in collaboration with EGOIST and CECIL McBEE, who are both well-known fashion labels in Japan, recognized for their trendy and youthful designs.
Avail, a prominent retailer in Japan known for its affordable and fashion-forward clothing and accessories, frequently partners with popular anime, manga, and character franchises to offer unique collaborative goods.
Sanrio regularly collaborate with Avail, with a recent Sanrio and Hatsune Miku themed collab having been released.
This collaboration features a range of casual clothing with Hello Kitty and Kuromi dressed up in a Kogyaru style, a distinctive subculture originating from Japanese high school girls in the 1990s known for its specific aesthetic.
Let’s take a closer look at the items available as part of this collection:
Sanrio x EGOIST
Left to right:
- Hello Kitty relaxed fit T-shirt – 1,800 yen
- Kuromi relaxed fit T-shirt – 1,800 yen
- Kuromi ruched side T-shirt – 1,800 yen
- Hello Kitty ruched side T-shirt – 1,800 yen
- Hello Kitty shorts – 1,800 yen
- Kuromi shorts – 1,800 yen
HELLO KITTY x CECIL McBEE
Top row (left to right):
- Hello Kitty relaxed fit T-shirt (Pink) – 1,800 yen
- Hello Kitty surfing T-shirt – 1,800 yen
- Hello Kitty pink print T-shirt (Black & White) – 1,800 yen
Bottom row (left to right):
- Hello Kitty relaxed fit T-shirt (Black) – 1,800 yen
- Hello Kitty & Tiny Chum T-shirt – 1,800 yen
- Hello Kitty shorts (Black & Pink) – 1,800 yen
The new “Sanrio x EGOIST” and “HELLO KITTY x CECIL McBEE” collections are set to launch on Saturday, June 21st, 2025.
Fans can find these limited-edition goods at Avail stores nationwide and through the Avail official online store from June 21st.
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