Lacoste Japan has announced a new collaboration with the legendary “King of the Monsters,” Godzilla.

The new product line is the ninth installment in the “My Lacoste Art Program,” an initiative that partners the brand with various artists and cultural icons.

This new collection is built around the playful and humorous theme of “Play together,” and it features a series of new, original illustrations that imagine Godzilla and his famous rival kaiju interacting with Lacoste’s iconic crocodile logo.

The artwork features Godzilla, King Ghidorah, Mothra, and Mothra’s larva all playing with the crocodile.

A special, collaboration-exclusive version of the logo has also been created, which depicts the crocodile with Godzilla’s signature dorsal fins growing out of its back.

The collection features a wide range of apparel and accessories based on this new artwork.

The full lineup includes:

Godzilla T-shirt (2 colors): ¥15,400

King Ghidorah T-shirt (2 colors): ¥14,300

Mothra Larva T-shirt (Olive): ¥14,300

Godzilla + Lacoste T-shirt (Black): ¥15,400

Mothra T-shirt (2 colors): ¥14,300

Godzilla Polo Shirt (2 colors): ¥22,000 (Store exclusive)

Godzilla + Lacoste Polo Shirt (White): ¥22,000 (Store exclusive)

Godzilla Hoodie (Black): ¥30,800

King Ghidorah Hoodie (White): ¥30,800

Mothra Hoodie (Olive): ¥30,800

Godzilla + Lacoste Cap (Black): ¥13,200

Socks (Black): ¥3,300

A special gift-with-purchase campaign will also be held.

Customers who spend ¥16,500 or more on the collaboration products will receive a free, exclusive bandana, which features a bonus appearance by the character Minilla.

To celebrate the launch, special, limited-time decorations will be installed at two of the main Lacoste stores.

The Lacoste Harajuku store will feature a display of Godzilla (2002) and a Mothra larva (2003), while the Lacoste Hibiya store will have a display of King Ghidorah (1998).

The new collection will be sold at the Lacoste Harajuku and Hibiya stores, on the official Lacoste online store, and at a limited-time pop-up store in Shibuya PARCO.

The “Lacoste x Godzilla” collection is scheduled to be released on Friday, the 19th of September, 2025.