Nissin and Hatsune Miku join forces to release new limited edition instant ramen

A new collaboration has been launched between Nissin’s popular instant noodle brand “Demae Iccho” and the virtual singer Hatsune Miku.

The new partnership is a celebration of a major milestone: the 40th anniversary of Demae Iccho’s local production in Hong Kong.

Hatsune Miku is serving as the “Singing Star Ambassador” for the campaign, which features a new animated commercial where the brand’s mascot, Ching Chai, becomes “DJ Ching Chai” and performs alongside the popular virtual singer.

The campaign also sees the launch of a brand-new flavor, “Tomato Egg & Beef,” which blends tangy tomato, egg, and a rich beef broth.

Four of the brand’s classic, fan-favorite flavors – Sesame Oil, Chicken, Seafood, and Spicy Beef – are also being released in new, limited-edition packaging that features Hatsune Miku in a variety of different artistic styles.

In addition to the new products, a major, limited-time event was held at the CUPNOODLES MUSEUM Hong Kong.

The museum was been decorated with a number of “Nissin x Hatsune Miku” themed photo zones.

Special promotions were also held at the museum’s hands-on workshops.

Visitors who participated in the “Demae Iccho Workshop” received a free set of exclusive, limited-edition “Demae Iccho x Hatsune Miku” stickers.

Participants in the “My CUPNOODLES Workshop” received a free upgrade to noodles made with premium Hokkaido wheat flour.

A gift-with-purchase campaign was also held at the museum’s gift shop.

Customers who made a qualifying purchase could redeem one of two different, limited-edition “Demae Iccho x Hatsune Miku” badges.

The collaboration packaging is currently still available whilst stocks last, however the themed event at the CUPNOODLES MUSEUM Hong Kong began on the 7th of August and ended on the 30th of September.

A special collaboration commercial has also been released, which can now be viewed on YouTube: