Nintendo’s first ever official UK pop-up store to open in London’s Westfield Centre
Nintendo has announced that it will be opening its first-ever official pop-up store in the United Kingdom.
The “Nintendo POP-UP STORE in LONDON” is a temporary retail location that will be the first-of-its-kind, shopping-center-based Nintendo store in Europe, and it will be filled with a wide range of official merchandise that is usually only sold at the company’s permanent stores in Japan and the United States.
The store will feature an extensive lineup of official Nintendo goods, from collectible keyrings and pins to apparel, bags, and home essentials.
Merchandise will be available for a wide variety of the company’s most popular franchises, including Super Mario, Donkey Kong, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon, and Kirby.
Admission to the pop-up store will be handled in two different phases.
For the first week of its operation, from the 22nd to the 26th of October, entry will require a mandatory, pre-booked ticket reservation for a specific time slot.
To register for these opening week tickets, the person booking must be at least 18 years old and have a Nintendo Account.
If booking for a group, all members of the group must also have their own Nintendo Accounts that are linked together in a “Nintendo Account family group.”
After this initial, reservation-only period, the store will switch to a standard, first-come, first-served queuing system from the 27th of October onward.
The Nintendo POP-UP STORE in LONDON will be located on the ground floor of the Westfield London shopping centre in Shepherd’s Bush, directly opposite the LEGO store.
It is scheduled to be open from Wednesday, the 22nd of October, to Sunday, the 16th of November, with the following opening hours:
- Monday – Saturday: 10am – 9pm
- Sunday: 12pm – 6pm
The online ticket reservations for the first week are scheduled to go live on Tuesday, the 7th of October, with details on how to apply set to be announced via Nintendo’s official social media channels.
A new, dedicated social media account on the platform X, @NintendoPopUpUK, has also been launched to provide operational updates for the store.
© 2025 Nintendo
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