New official Fire Force plum wine comes with a glass that “ignites” as you fill it up
The online sake shop “KURAND” has announced a new collaboration with the TV anime Fire Force Season 3.
KURAND regularly releases products based on popular anime and game franchises, with recent collaborations seeing the launch of Danganronpa-themed wine and “Cells At Work!” themed liqueurs.
Their latest product is based on Fire Force, a dark fantasy battle series that follows the story of Shinra, a new recruit in the Special Fire Force who battles against a phenomenon of spontaneous human combustion that turns people into fiery monsters called “Infernals.”
This new collaboration features a bottle of “En En no Umeshu” (Blazing Plum Wine), which is designed to look like the iconic blue-striped bunker gear worn by the Special Fire Force.
The blue lines on the label are printed with a blue foil, recreating the look of the reflective stripes that glow in the dark and smoke.
The sake itself is a “umeshu” (plum wine) with a clean and crisp aftertaste, and it is produced by the Ishii Shuzo brewery in Tokyo, the same city that serves as the setting for the story.
As a special bonus, each set comes with an original glass.
This glass is decorated with the designs of Maki Oze’s fiery “Pusu Pusu/Sputter” and “Mera Mera/Flare” spirits.
When the orange-colored plum wine is poured into the glass, it creates the visual effect of the two fire spirits “igniting” in a bright orange color.
The “Fire Force Season 3 – En En no Umeshu with Glass Set-” is priced at ¥4,290 (approx. $29 USD / £23 GBP).
The set is a limited-quantity item and is available for purchase on the official KURAND online store starting from Thursday, the 23rd of October.
The product is scheduled to begin shipping to customers in mid-January of 2026.
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