New Kuromi-themed mascara collab features limited-edition “Mellow Black” color
The popular mascara brand “Lash Guardian” has announced its annual collaboration with the beloved Sanrio character Kuromi.
This year’s partnership features the “Lash Guardian Angravity Mascara” in a limited-edition Kuromi design and introduces a new, collaboration-exclusive “Mellow Black” color.
This new release is also part of the ongoing celebration of Kuromi’s 20th anniversary.
The Lash Guardian Angravity Mascara is a popular product in Japan, known for its ability to easily create a “taba-kan,” or “bundled,” lash look, which is a major trend in Japanese makeup.
The mascara features a unique, dual-sided “W Comb,” which has a long comb on one side for separating and lengthening, and a spiral “bundle coil” on the other for creating the signature, clustered lash look.
The formula contains a volume wax and 3mm fibers to create a “false eyelash-level” effect, and it uses a shape-holding polymer to prevent curls from dropping.
While the product is waterproof, it can be easily removed with warm water and a standard facial cleanser.
The new, limited-edition version comes in a special package featuring an astronaut design of Kuromi.
The collaboration includes three different colors, one of which is a brand-new, exclusive shade.
The full color lineup is as follows:
- 01 Meta Black
- 03 Black Ash
- 53 Mellow Black (Kuromi Collab Exclusive Color)
The new “Mellow Black” is described as having a slight purple tint, fitting Kuromi’s signature color scheme.
The “Lash Guardian Angravity Mascara” with the limited-edition Kuromi design is priced at ¥1,540.
It is scheduled to be released at variety shops, drugstores, and other mass retailers across Japan on Wednesday, the 10th of September, 2025.
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