New Bloodborne apparel and merch collection announced by GRAPHT

A new collection of apparel and accessories has been announced by the gaming lifestyle brand GRAPHT, in a collaboration with the iconic action RPG, Bloodborne.

The new product line is based on the popular and critically acclaimed title from the developer FromSoftware, which is famous for its challenging gameplay and its dark, gothic-horror aesthetic.

A key feature of this new collection is a series of apparel items themed around the game’s infamous and frequently seen death screen, the simple but powerful message, “YOU DIED.”

This iconic and often frustrating message has been embroidered onto both a hoodie and a T-shirt, turning a symbol of in-game failure into a stylish piece of fan apparel.

The collection also includes a sweatshirt featuring “The Doll”, as well as a variety of plush keychains and acrylic stands of other popular characters from the game.

The full lineup of new collaboration items includes:

Bloodborne Hoodie (YOU DIED): ¥9,900 (approx. $67 USD/£50 GBP)

Bloodborne T-shirt (YOU DIED): ¥5,500 (approx. $ USD/£ GBP)

Bloodborne Sweatshirt (The Doll): ¥9,900 (approx. $67 USD/£50 GBP)

Bloodborne Embroidered Stickers (4 varieties): ¥1,980 each (approx. $37 USD/£28 GBP)

Fanthful Bloodborne Plush Keychain (The Hunter / The Doll / Lady Maria): ¥2,750 each (approx. $19 USD/£14 GBP)

Fanthful Bloodborne Acrylic Stand (The Doll / Lady Maria): ¥2,970 each (approx. $20 USD/£15 GBP)

The new Bloodborne collaboration items will have an exclusive, advance sale at the upcoming Tokyo Game Show 2025, where the products will be sold at the GRAPHT booth.