Massive new Sonic the Hedgehog apparel and goods collection revealed by COSPA

Japanese character apparel and goods brand COSPA has announced a new, extensive collection of merchandise themed around Sega’s iconic Sonic the Hedgehog franchise.
COSPA is a long-running and well-respected brand that creates a wide variety of officially licensed goods for anime, manga, and games.

This new lineup for Sonic features a huge range of apparel and accessories, with many of the items set to have an advance sale at two major upcoming events.

A highlight of the new collection is a pair of “Double-Sided Full Graphic T-Shirts,” one for Sonic and one for Shadow, which feature a vibrant, all-over print.

Other apparel includes long-sleeved T-shirts, a “retro pop” T-shirt for Shadow, and a charming T-shirt featuring a “Dancing Chao.”
The full lineup of new merchandise includes:
Apparel
- Double-Sided Full Graphic T-Shirt (Sonic or Shadow): ¥6,930

- Sleeve Rib Long-Sleeved T-Shirt (Sonic or Shadow): ¥4,290

- T-Shirt (Sonic, Shadow Retro Pop, or Dancing Chao): ¥3,300



- Classic Sonic T/C Coach Jacket: ¥11,000

- Zip Hoodie (Classic Sonic or Shadow): ¥8,800

- Classic Sonic “STEP IT UP” T-shirt: ¥3,300

Bags & Accessories

- Acrylic Stand (Sonic or Shadow): ¥1,650

- Pass Case with Clasp (Sonic, Shadow, or Chao): ¥1,650



- Sonic the Hedgehog Reel Keyholder: ¥1,650

- Shadow the Hedgehog Metal Carabiner: ¥1,430

- “Chao Adventure” Acrylic Multi-Keyholder: ¥880

Stickers & Badges
- Outdoor-compatible Sticker (Sonic or Shadow): ¥770

- Mini Sticker Set (Sonic or Shadow): ¥770

- 65mm Can Badge (Sonic or Shadow): ¥605

A special, in-person advance sale of many of the new items will be held at two different locations.
The first will be at the COSPA booth at the upcoming Tokyo Game Show 2025, which runs from the 25th to the 28th of September at the Makuhari Messe.

The second will be at the Tokyo Joypolis theme park in early October.
Pre-orders for the general release of the new collection are currently open at the official COSPA online shop, with orders set to ship in early December.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.






